Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with Google Adwords, email campaigns and SEO/SEM
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Knowledge of Photoshop a strong plus
Knowledge of Microsoft office
Job Responsibilities:
Assist in the formulation of strategies to build a lasting digital presence
Assist in planning and monitoring the ongoing digital presence across all social media channels (Instagram, Twitter, Facebook, LinkedIn, etc.) including monitoring comments, set-up monthly editorial plans, content development
Launch optimized online adverts through Google Adwords, Facebook Ads, Instagram ads, etc. to increase online registrations and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Regular updating and optimizing of website content
Collaborates with internal teams to create landing pages and optimize user experience.
Set-up KPI report for website
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web and Social media analytics tools (Google Analytics, Meltwater, etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Employement Category:
Employement Type: Full timeIndustry: NGO / Social WorkRole Category: Marketing / CommunicationFunctional Area: Not ApplicableRole/Responsibilies: Associate - Online Marketing