Digital Marketing Specialist
- Apptad
- 4 - 9 years
- Chennai
- 5 years ago
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Job Description
Hello All,
Greetings from the Apptad!!!
We are urgently hiring for "Digital Marketing Specialist - PanIndia"
Roles & Responsibilities
Responsibilities
- Content Writing for Digital Marketing, inclusive of KeyWords Research
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Eligibility
Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Please share your resume at ka******i@ap******c.com
Job Classification
Industry: Advertising, PR, MR, Event ManagementFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing, Advertising/Mass CommunicationDoctorate: Doctorate Not RequiredContact Details:
Company: Apptad TechnologiesAddress: Sector-63, NoidaLocation(s): Chennai+ View Contact
Keyskills: Google Analytics Online Marketing Digital Campaigns Google AdWords Webtrends Digital Marketing SEM Omniture Display Advertising SEO
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