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Chief Manager - Branding & Communication @ Reliance Securities

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 Chief Manager - Branding & Communication

Job Description

1. Brand Communication

  • Internal Communication - Existing Customers/Partners/Internal Teams 
  • External Communication - New User Acquisition

2. Driving Customer Activation

  • Drive Customer Activation to achieve targeted 1.5 Lakh UTC numbers-
  • Cross-sell campaigns to target 2+products per customer-
  • Execute a comprehensive customer lifecycle strategy to maximize activations & cross-sell
  • Devise omni-channel campaigns for 'Customer Activation & Retention' considering:a. Workflows from Integrated Campaigns PoVb. Audience Segmentation & Data Accuracy

3. Campaign Analytics & Reporting

  • Design the Key Performance Indicators for campaigns & reportinga.
  • UTC Progress on the Dormant Baseb.
  • Innovative campaigns launched during the month

4. Brand Compliance

  • Ensuring 100% brand compliance at all times & as per regulatory frame-work-
  • Manage network partners & fortnightly reviews on their performance (Expected Vs Delivery)

Employement Category:

Employement Type: Full time
Industry: Banking / Financial Services
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Chief Manager - Branding & Communication

Contact Details:

Company Name: RELIANCE SECURITIES
Location(s): Mumbai

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₹ 1.0 - 4.0 Lakh/Yr

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Reliance Securities

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