Assistant Manager - Customer Lifecycle
- MX Player
- 2 to 5 Yrs
- Bengaluru
- 5 years ago
- Email to a friend
- Report this job
Job Description
- Lead the user retention efforts of the subscription business for MX Player by engaging SVOD and converting existing AVOD users to SVOD users basis data and event flows
- Develop and plan CLM campaigns across Web, Inapps, emailers improve key SVOD KPIs mainly Retention, user engagement and Winback performances etc.
- Execute cross sell & upsell of packs across platforms & ensuring relevant touch points at various levels as per user behavior.
- Executing campaigns across Emailers, Whatsapp, Push notifications
- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.
- MIS, Reporting of data and functional formats to be sent across key stakeholders within the company
- Designing A- B tests, SMTP initiatives and Real time execution of campaigns to establish proper campaign funnelization and through relevant KPIs.
- Conducting multivariate testing across marketing
Skills & Competencies :
- Good knowledge of CleverTap, Appsflyer & other CLM tools
- Ability to visualise data effectively to drive growth and arrest churns
- A strong team player, comfortable working collaboratively, virtually and independently in a fast-paced and agile environment
- Monthly data presentation and alignment to business KPIs
Required Qualifications :
- 2+ years of work experience in CLM
- Prior OTT experience would be beneficial
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / EntertainmentRole Category: Sales / BDFunctional Area: Not ApplicableRole/Responsibilies: Assistant Manager - Customer LifecycleContact Details:
Company: MX PlayerLocation(s): Bengaluru
Similar positions
MX Player
About Us MX Player is a video streaming app that offers thousands of hours of premium, exclusive and original content from leading Producers and Publishers. It’s a one-stop app for some of the best Movies, TV Shows, Web Series, Music Videos and Short Videos. The platform lays focus on Excl...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in