Manager - Digital Marketing
- Max Life Insurance
- 3 to 5 Yrs
- All India
- 4 years ago
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Job Description
Dear Candidate,
Greetings of the day!
We are Hiring for Manager - Digital Marketing
Job Description:
JOB CONTEXT
As the digital medium is growing, its important for the organization to leverage different channels to enhance brand awareness, consideration and conversions. In the post COVID world, digital marketing and Ecommerce as a sales channel have assumed increased importance. It thus becomes important to try different avenues, yet stay efficient.
KEY RESULT AREAS:
Key Result Areas
Supporting Actions
Build, plan and implement the digital marketing strategy
Co-create with different internal and external stakeholders to carry out a digital roadmap for enhancing brand awareness, consideration and conversions on different digital mediums.
Drive Largescale Digital Awareness
Drive large awareness about the brands via various mediums, create relevant content, monitor key KPIs and optimize for business goals improvement. Ensure Brand Lift Studies & other forms of measurement are deployed to achieve efficient KPIs.
Optimal Media Mix across diff channels & Mktg Campaigns
Manage companys different digital mediums
Suggest activities for improving the online content with a view to build brand-love, engage with customers more and increase consumer mind-share of the brand in the category.
Ensure a story telling approach with consumer & category connect.
Drive Performance Marketing Campaigns
Design, set up, execute and optimize performance marketing campaigns for driving sale on Brands E-Comm. website
Leverage Digital Marketing to drive Customer Acquisition & Customer Engagement
Build towards the brands base of website customers & maintain a healthy active and engaged customer base by deploying exciting tactics
Qualifications:
Regards,
HR Team
Employement Category:
Employement Type: Full timeIndustry: ManufacturingRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Manager - Digital MarketingContact Details:
Company: Aditya BirlaLocation(s): All India
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Max Life Insurance
About the organization:Max Life Insurance is India’s 4th largest private life insurance company and is the largest non-bank promoted private life insurer in India. We have demonstrated success in building a business now operating at considerable scale, reflected in more than 60,000 cr of As...
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