Account Based Marketing Manager @ Adobe

Job Description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Account Based Marketing Manager is responsible for the strategy and implementation of effective ABM programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list and accelerating existing opportunities. The role will also support positive relationship with key partners within the Marketing and Sales organization.What you'll Do

• Work with marketing team to develop ABM campaigns
• Perform marketing research.
• Own and manage multiple Account Based Marketing platforms like DemandBase, Marketo etc.
• Develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
• Identify the most effective marketing messages (via A/B testing), value proposition, materials, channels, and calls to action for personas and key accounts in the regions to drive continuous optimization of campaigns.
• Execute ABM programs across channels to generate sales pipeline.
• Supervise and communicate results to Marketing and Sales leaders
• Manage project timelines, quality issues, resources, & budget.
• Own all aspects of the account-based marketing tech stack, including evaluation of additional tools

Requirements

• 5+ years of experience in account-based marketing or similar field, with the desire to learn more about account-based marketing
• Experience with targeting, segmentation, and list acquisition
• Demand Base experience is a plus. Knowledge of Marketo, G2 Buyer Intent Data etc. is desirable
• Knowledge of CRM system especially Salesforce
• Able to clearly communicate new insights, products, and campaigns to both internal and external partners
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Confirmed ability to think strategically, but with exceptional attention to detail in execution.
• Experience building and delivering of field marketing campaigns, events, executive and key account programs, and partner activity.
• Experience working both independently and within close teams in a fast-paced remote work environment, balancing multiple projects simultaneously

Employement Category:

Employement Type: Full time
Industry: Recruitment
Functional Area: Advertising
Role Category: Aviation
Role/Responsibilies: Account Based Marketing Manager

Contact Details:

Company: Adobe Consultants
Location(s): Bengaluru

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