The candidate shall be responsible for Fertility Portfolio in terms of preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the sales head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability.
Responsibilities:
Development/ Usage of communication strategy & tools
Explore/ Identify potential market segments & new frontiers
Liaison with production & supply chain department to ensure availability of stocks as per billing plans
Training of sales force for implementation of promotional strategy, USPs etc
Interaction & Negotiation with customers directly through customer visits
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with sales colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
Key customer Development (CRM activities)
Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget:
Promotion Plans and Communication Strategies
Experience:
2+ years of experience in pharma marketing
Experience in specialty or super specialty preferred
Education:
MBA from a good Tier II institute, Bachelors in Science/ Pharmacy
Job Location: Airoli (Navi Mumbai)
Working days: Mon to Fri

Keyskills: product strategy product marketing product management