Marketing Head
- Acme Services
- 3 to 7 Yrs
- Mumbai
- 4 years ago
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Job Description
Brand Planning
1. Develop the overall brand marketing strategy and execution plans based on the
company's strategy, annual budgets, targets and key focus areas.
2. Manage the entire Marketing Mix for both the Restaurant Chain and Packaged Foods
business.
3. Develop with annual brand marketing calendar, Local Outlet marketing calendar, CRM
calendar, Online marketing calendar and Franchisee partner calendar basis brand and
company strategy with respective team members.
3. Work on end to end innovation projects alongside product development team - from
market research and conception to market readiness and launch activities for both the
Restaurant Chain and Packaged Food business.
4. Conceptualise and contribute to the company's "Excellence Initiatives" - a long term
company development strategy on par with best practices in organisations
5. Responsible for managing overall marketing budgets.
6. Responsible for leading relationships with key internal and external stateholders - social
media agency, research agency, online partners (Swiggy & Zom), franchise partners.
7. Conduct ROI analysis to monitor and improve marketing invesments efficiency.
8. Lead rebranding and brand posistioning excercise.
Execution Leadership and Management
Drive execution excellence by developing & deploying
1. Integrated brand campaigns and activities including ideation, development, execution and
post campaign analysis for both Restaurant Chain and Packaged Foods businesses.
2. Lead execution plans related to In-store marketing, Local Outlet marketing, Online
marketing, CRM marketing and Franchise marketing with respective team members
3. Lead discussions and negotiations with agencies, vendors, partners for creative
development, social media marketing, CRM, etc. as required
4. Work with NPD team, SCM team, Packaging team etc. to ensure On-Time, In-Full launches
of new product networks.
5. Conduct market research for brand health scores, consumer insights into new categories
and products etc. as required
6. Study, identify and target potential white spaces, international trends, new product ideas
and developments in the QSR and FMCG dessert space
7. Work with Business Development to ensure synergies on store design, branding as per
brand guidelines and assist with outlet expansion plans
8. Conduct regular competitive strategic analysis, consumer research, market segmentation,
and consumer insight development to tailor marketing campaigns with a sales focus 9.
Effectively lead and manage marketing and creative team
Competencies & Skilss
1. Should demonstrate good organizational abilities, multi-tasking skills, excellent time-
management and team management skills.
2. Should be able to lead and manage a team.
3. Should have excellent marketing skills and good knowledge on brand positioning, brand
communication, brand building, new product development & innovation, retail & local
outlet marketing, Online marketing on platforms such as Swiggy & Zomato.
4. Must be able to work under pressure and on various projects simultaneously and
autonomously
5. Must have strong negotiation and analytical skills
6. Have a go-getter attitude and an entrepreneurial spirit
7. Must have effective communication, interpersonal and decision making skills
Employement Category:
Employement Type: Full timeIndustry: Retail Role Category: Marketing / Communication Functional Area: Not ApplicableRole/Responsibilies: Marketing HeadContact Details:
Company: Acme ServicesLocation(s): Mumbai
Keyskills: marketing communication integrated marketing marketing
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