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Performance Marketing Manager @ Acme Services

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 Performance Marketing Manager

Job Description

 

Roles and Responsibilities

Key Responsibilities:

  • Creating and executing a strongperformance marketing strategy & execution plan
  • Owning the digital acquisition piece for AD, across all channels like Facebook, Instagram, Google, etc and be responsible for cost and performance targets.
  • Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention.
  • Working closely to build Partnerships for cross brand activities.
  • Work closely with the Product and Design team to create the growth strategy.
  • Running exciting experiments on growth and strategy to help chart out the future business strategy for AD.
  • Lead, manage and monitor all digital campaigns, ensure proper optimization is taking place & monthly targets are met.
  • Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts.
  • Measure and report performance of all digital marketing campaigns, and assess against goals.
  • Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Display, Video, Re-marketing, Branding, Affiliates, etc.
  • Working on presentation/analytics/MIS and weekly/daily updates.
  • Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Google Analytics.
  • Good conceptual understanding and execution skills to direct implementation and analysis of SEO.

Employement Category:

Employement Type: Full time
Industry: Retail
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing Manager

Contact Details:

Company: Acme Services
Location(s): Mumbai

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Keyskills:   marketing communication integrated marketing marketing

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₹ 5 - 8 Lakh/Yr

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Acme Services

Acme Services is a 7 year old recruitment firm, who are leaders in IT Recruitment.