Prepare the Digital Marketing Strategy with key milestones
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Should have experience in On-Page & Off-Page SEO
Proactively suggest new updates and techniques for improvement of SEO, SEM and SMO projects
Should be updated with the latest link earning techniques
Should have expertise in content marketing
Stay up to date with the latest Google, Bing, & Yahoo algorithm changes
Solid knowledge of website analytics tools (e.g., Google Analytics, Majestic SEO, Raven Tool, Webmaster Tools, Moz)
Should be able to analyze the website and do complete technical audit correcting all search engine related errors
Should be able to improve Paid campaign performance on various matrices such as conversions, CTR, cost/conversions, quality score, ad position, etc
Working knowledge of Word Press, Joomla, HTML, CSS, and JavaScript development and constraints
Good understanding of PPC.
Strong analytical skills, reporting methodologies, and data-driven thinking
Owning and maintaining site analytics, metrics, and campaign reporting
Execution of Search Engine Optimization on a continuous basis
Execution of Social Media Marketing efforts
Create and support content development for social media & other online space
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Assist with organizing promotional events.
Required Experience, Skills and Qualifications
Knowledge managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages
Working Knowledge of analytics tools e.g., Google Analytics, SEM rush, tec
Working knowledge of HTML, CSS, and JavaScript development and constraints
Working knowledge of CMS development. (WordPress, etc)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing Associate