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Digital Marketing Associate @ Career Matters

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 Digital Marketing Associate

Job Description

JOB LOCATION: BIBWEWADI, PUNE

  • Responsible for performing online brand presence
  • Prepare the Digital Marketing Strategy with key milestones
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Should have experience in On-Page & Off-Page SEO
  • Proactively suggest new updates and techniques for improvement of SEO, SEM and SMO projects
  • Should be updated with the latest link earning techniques
  • Should have expertise in content marketing
  • Stay up to date with the latest Google, Bing, & Yahoo algorithm changes
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Majestic SEO, Raven Tool, Webmaster Tools, Moz)
  • Should be able to analyze the website and do complete technical audit correcting all search engine related errors
  • Should be able to improve Paid campaign performance on various matrices such as conversions, CTR, cost/conversions, quality score, ad position, etc
  • Working knowledge of Word Press, Joomla, HTML, CSS, and JavaScript development and constraints
  • Good understanding of PPC.
  • Strong analytical skills, reporting methodologies, and data-driven thinking
  • Owning and maintaining site analytics, metrics, and campaign reporting
  • Execution of Search Engine Optimization on a continuous basis
  • Execution of Social Media Marketing efforts
  • Create and support content development for social media & other online space
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Assist with organizing promotional events.
  • Required Experience, Skills and Qualifications
  • Knowledge managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages
  • Working Knowledge of analytics tools e.g., Google Analytics, SEM rush, tec
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Working knowledge of CMS development. (WordPress, etc)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Employement Category:

Employement Type: Full time
Industry: IT - Software
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Associate

Contact Details:

Company Name: Career Matters
Location(s): Pune

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₹ 2.5 - 4.0 Lakh/Yr

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