Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Experience in Magento format is + Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in optimizing landing pages and user funnels Proven working experience in digital marketing, particularly within the industry
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Employement Type: Full timeIndustry: EntertainmentFunctional Area: Digital MarketingRole Category: HeadRole/Responsibilies: Digital Marketing Manager
We are Sharp Consulting Group, a start-up in the recruitment industry. Though we began operations in 2021, the experience pool is over 30 years. www.sharpconsultinggroup.co.in