Responsibilities of the Digital Marketing Professional includes the following:
Digital Ads Management: Launch and manage advertising campaigns on Facebook (including Instagram ads), YouTube, WhatsApp and any other platforms we may explore as we grow. Monitor results and analytics and make strategy suggestions.
Email and Messenger Marketing: Manage email marketing including maintaining our contact database and sending out regular marketing email blasts. Grow our Instagram and Facebook Messenger database and send out marketing messages to our Messenger subscribers.
Content Development: As needed, develop visual and written content for our social media pages, advertisements, and emails.
Customer Service and Community Management: As needed manage customer service inquiries via email and Facebook Messenger and interact with our community through social media posts and comments. Platforms may include, but are not limited to, Facebook, Instagram, LinkedIn, and YouTube.
Qualifications
Bachelors degree or equivalent work experience in marketing, communications, or a related field.
Experience managing Facebook ads.
Experience running email marketing campaigns.
Strong written and verbal communication skills.
Organised and task-oriented.
Self-starter with the ability to manage time & prioritise.
Sound judgement, professionalism, and a positive attitude.
Photoshop or other design experience is a plus.
Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing Professional