Brand Manager @ J L Morison

Monitors & tracks performance of the brand based on specific criteria

Assist in brand projects & deliverables: working on creative strategy, new product development
Develop & execute initiatives to increase market share
Market visits Pan India for the analysis of the performance of the category, competition, region specific to the brands handled
Co ordinate with sales department to implement & monitor marketing initiatives on the brand
Co ordinate with agency/ ies to develop sustainable brand initiatives
Co ordinate with other departments like Sales, Finance, Supply Chain to ensure smooth flow
Monitors & tracks performance of the brand based on specific criteria
ATL & BTL activities
Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
Involvement in the development of the companys long term planning.
Working closely with Marketing Research companies to obtain relevant information, including the development and implementation of brand.
Monitoring and analyzing business performance vis--vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Traveling to ensure the relationship with distributors and suppliers is maintained.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands performance.
Managing the status of projects, product testing and the evaluation of external agencies.

Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
Traveling to ensure the relationship with distributors and suppliers is maintained.
Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
Establishing performance specifications, cost and price parameters, market applications and sales estimates.
Coordinating regular meetings and preparing regular reports outlining the brands performance.
Managing the status of projects, product testing and the evaluation of external agencies.