Strategize new lifecycle marketing strategies to drive higher value from existing customers
Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP
Develop audience segments by applying CRM learnings
Create test and learn approach to optimize performance and develop insights on best practices
Provide support in measurement and analysis of precision media campaigns
Qualifications
3-5 years CRM and/or Product Marketing experience, preferably in a Retail, CPG or ecommerce industry
Proven record of partnering cross-functionally to create personalized customer experiences
Exposure to data-driven media strategies, programmatic media, and multi-channel CRM programs
Brings a consumer-centric mindset to all projects
Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions

Keyskills: sales customer acquisition marketing crm marketing