Regional Marketing Manager Job In Happy Square
- Happy Square
- 2 to 5 Yrs
- Chennai
- 1 year ago
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Job Description
Job Description: Regional Marketing Manager Company: Muthoot Finance Limited Location: Chennai/Coimbatore Experience Required: 3+ years Industry: Non-Banking Financial Company (NBFC)
About Muthoot Finance Limited:
Muthoot Finance Limited is one of the leading Non-Banking Financial Companies (NBFCs) in India, providing financial services to individuals, businesses, and institutions. With a vast network and strong financial foundation, Muthoot Finance offers a range of products, including gold loans, microfinance, and wealth management services. We are committed to providing innovative solutions while delivering a high level of customer satisfaction.
For more information, visit: www.muthootfinance.com
Position Summary:
We are seeking a highly motivated and experienced Regional Marketing Manager to lead our marketing efforts in the Chennai/Coimbatore region. This position will play a crucial role in developing and executing regional marketing strategies, promoting Muthoot Finance's products, and enhancing brand visibility. The ideal candidate should have a strong background in marketing within the NBFC industry, with excellent communication and leadership skills.
Key Responsibilities:
Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot Finances overall objectives to drive brand awareness, customer acquisition, and revenue growth.
Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact.
Brand Promotion: Strengthen Muthoot Finances brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations.
Market Research: Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments.
Cross-functional Collaboration: Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives.
Customer Engagement: Develop initiatives to engage customers through targeted promotions,
loyalty programs, and community outreach efforts.
Budget Management: Manage regional marketing budgets and ensure cost-effective allocation
of resources for maximum return on investment.
Reporting & Analytics: Provide regular reports on marketing performance, including KPIs and
ROI, and adjust strategies based on data insights.
Qualifications & Skills:
Experience: Minimum 3+ years of marketing experience, ideally within the NBFC or financial
services industry.
Education: Bachelors degree in Marketing, Business Administration, or a related field. A
Masters degree (MBA) is preferred.
Skills:
o Strong understanding of the NBFC landscape and customer segmentation.
o Proficiency in digital marketing, social media, SEO/SEM, and content marketing.
o Excellent communication, negotiation, and interpersonal skills.
o Strong analytical skills with the ability to derive actionable insights from data.
o Ability to manage multiple projects simultaneously and meet deadlines.
o Leadership capabilities to manage a small team and collaborate with cross-functional
stakeholders.
Regional Knowledge: Familiarity with the Chennai/Coimbatore market and consumer behavior
trends is preferred.
Key Attributes:
Innovative Mindset: Ability to come up with fresh, creative marketing ideas to drive regional
growth.
Customer-Centric: Focus on delivering exceptional customer experiences and building longterm
relationships.
Results-Driven: Strong orientation toward achieving business goals and delivering measurable
outcomes.
Team Player: Ability to work effectively with cross-functional teams to implement regional
marketing initiatives.
Benefits:
Competitive salary and performance-based incentives
Health and wellness benefits
Career growth opportunities in a dynamic, expanding company
Work-life balance initiatives
Employement Category:
Employement Type: Full timeIndustry: NBFC ( Non Banking Financial Services )Role Category: Product MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Regional Marketing Manager Job In Happy SquareContact Details:
Company: Happy SquareLocation(s): Chennai
Keyskills: social media negotiation
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