Industry Marketing Lead Job In Capgemini
- Capgemini Technology
- 12 to 20 Yrs
- Kolkata
- 12 months ago
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Job Description
- Responsible for analyzing the business requirements, working on marketing strategy, owning, and leading all marketing initiatives aligned to the sector in collaboration with Key Stakeholders (on-shore Marketing Lead (cluster lead), MU Lead (Head of Automotive in the Americas), Group Sector Marketing Lead, BU Marketing Lead, Subject Matter Experts, Portfolio leads and Account Executives).
- Ensure the successful delivery key projects aligned to the above strategy and plan in conjunction with project managers, creative partners and other members of the extended marketing, sector ecosystem.
- Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and industry, account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support
- Play a key role in working with the North American extended marketing teams to help drive account-based marketing campaigns for Capgemini
- Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business
- Work with the North America Campaign Team, Industry Project Manager and team to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses
- Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), and industry sites.
- Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, Web services, offshore event support but not limited to these.
- Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.
- Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.
- Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
- Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.
- Support the creation and promotion of a set of best practices, skills and in-a-box solutions to support account teams.
Role - Industry Marketing Lead
Job Description:
Roles & Responsibilities:
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Market Research (MR)Functional Area: Not SpecifiedRole/Responsibilies: Industry Marketing Lead Job In CapgeminiContact Details:
Company: Capgemini TechnologyLocation(s): Kolkata+ View Contact
Keyskills: international marketing marketing b2b accounts international
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Capgemini Technology
Capgemini Technology Services India Limited Capgemini in India is over 85,000 people strong across nine cities (Mumbai, Bangalore, Gurgaon, Noida, Gandhinagar, Hyderabad, Pune, Kolkata and Chennai - Trichy and Salem). A pioneer in the IT industry, Capgemini has over 45 years of global expertise ...
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