Senior Digital Marketing Manager Job in
- Brainworks Business
- 5 to 10 Yrs
- Noida, Gurugram
- 10 months ago
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Job Description
- Design, manage, and optimize paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize lead generation.
- Monitor ad performance metrics (CTR, CPC, conversion rates) and refine strategies for optimal ROI.
- Develop A/B testing strategies for creative and ad copy to ensure campaign effectiveness.
- Experiment with emerging advertising platforms or innovative marketing techniques to diversify lead-generation channels.
- Create and implement data-driven SEO strategies to enhance website visibility and search rankings.
- Conduct thorough keyword research to align with business objectives and customer search intent.
- Optimize on-page and off-page SEO, including link-building, meta tags, and content structure.
- Collaborate with content teams to develop high-quality, keyword-rich articles, blogs, and landing pages.
- Build a robust presence across social media platforms (LinkedIn, Instagram, Facebook, and Twitter [now X]).
- Create and schedule engaging content tailored to each platform, focusing on user engagement and lead generation.
- Foster community engagement by interacting with followers, addressing inquiries promptly, and participating in relevant industry conversations.
- Monitor social media trends, competitors, and analytics to stay ahead of the curve.
- Track and report marketing performance metrics, including website traffic, ad ROI, organic traffic growth, lead conversion rates, and customer acquisition costs.
- Use tools like Google Analytics, SEMrush, Zoho Marketing Suite, and others to gather actionable insights and adjust strategies accordingly.
- Establish benchmarks for growth and implement dashboards to visualize progress.
- Ensure M2HSE Training maintains and enhances its 5-star Trustpilot rating by actively monitoring reviews and feedback.
- Address negative feedback professionally and implement processes to improve customer satisfaction.
- Proactively develop strategies to amplify positive customer testimonials and case studies across digital channels.
- Work closely with the in-house graphic designer to develop visually appealing and effective marketing assets.
- Align creative outputs with the company's branding guidelines and campaign objectives.
- Balance immediate marketing objectives (e.g., targeted ads, quick lead generation) with long-term growth strategies (e.g., content marketing, organic traffic expansion).
- Identify emerging marketing opportunities and innovative tools to keep M2HSE ahead of the competition.
- Bachelors degree in Marketing, Business, Digital Communications, or a related field is required.
- A Masters degree or MBA in Marketing/Business will be an advantage.
- Google Ads Certification
- Facebook Blueprint Certification
- SEO certifications from reputed platforms (e.g., SEMrush Academy, Moz, or Yoast)
- Additional certifications in Content Marketing, Email Marketing, or Data Analytics will be an added advantage.
- Proficiency in digital marketing tools:
- Google Ads, Facebook Ads Manager, SEMrush, and Zoho Marketing Suite.
- Social media management platforms like Hootsuite or Buffer.
- Analytics tools like Google Analytics, Hotjar, and similar platforms.
- Strong command of SEO (on-page, off-page, technical) and SEM strategies.
- Excellent copywriting and content marketing skills.
- Strategic thinking, problem-solving, and decision-making abilities.
- Ability to manage multiple projects and prioritize tasks effectively.
- Visionary mindset with the ability to align strategies with business goals.
- Strong communication and collaboration skills.
- Innovative approach with adaptability to changing trends and technologies.
- Results-oriented with a focus on sustainable growth.
- Based at our Sector-62 Noida office.
- Ability to work in the UK shift to align with business operations.
Job Title: Senior Digital Marketing Manager
Location: Sector-62, Noida (India Office)
Shift: UK Shift
Role Overview
The Senior Digital Marketing Manager will be responsible for creating and executing comprehensive digital marketing strategies to drive lead generation, boost organic traffic, and build a strong brand reputation. The role will be instrumental in shaping M2HSE Trainings digital footprint, ensuring sustained brand growth, and driving customer acquisition to position the company as a leader in the industry.
The ideal candidate will independently manage all facets of digital marketing, leveraging advanced tools and techniques to achieve measurable results. This is an exciting opportunity for a visionary marketing leader to make a significant impact and contribute directly to the company's growth trajectory.
Key Responsibilities
Digital Advertising
SEO and Organic Traffic Growth
Social Media Management
Analytics and Performance Metrics
Reputation Management
Collaboration and Creative Input
Strategic Implementation
Requirements
Educational Background
Certifications
Skills and Expertise
Key Attributes
Work Environment
Employement Category:
Employement Type: Full timeIndustry: Education / TrainingRole Category: Internet MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Senior Digital Marketing Manager Job inContact Details:
Company: BrainworkLocation(s): Noida, Gurugram
Keyskills: google analytics seo google adwords digital marketing hootsuite zoho
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Brainworks Business
Brainworks Business Solution Pvt. Ltd. Permanent Staffing | Contract Staffing | Turnkey Staffing www.bwbsol.com
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