Content Editor/Writer
- Fulcrum Digital
- 7 to 12 Yrs
- 11 months ago
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Job Description
- Content Editor/Writer Thought Leadership & Demand Generation Location: Pune Experience: 7-12 years Industry Preference: Journalism, IT/ITeS The Role: We are seeking a strategic and dynamic Content Editor/Writer to lead our content marketing efforts, ensuring alignment with business objectives, thought leadership, and pipeline growth. Reporting to the VP Marketing & Growth, this role is critical in shaping our brand voice, market positioning, and storytelling strategy while driving high-quality content that fuels demand generation. As the Content Editor/Writer, you will manage a social media expert, overseeing content strategy, editorial excellence, and multi-channel content execution. Working closely with the Marketing team and Inside Sales, you will align content initiatives with go-to-market strategies, ABM campaigns, and integrated marketing efforts. You will also be responsible for additional marketing channels for Share of Voice amplification such as Community Marketing, Influencer Marketing, Affiliate Marketing, Analyst Marketing and more. The ideal candidate has a journalistic mindset, a data-driven approach to content performance, and a proven ability to create compelling, high-impact narratives that resonate with key stakeholders. Requirements Skills Requirements: End to end Content Creation - Content writing and editing expertise with the ability to generate original, high-quality, and engaging content including email, blogs, case studies, social media, and marketing collateral - aligned with business objectives. Content Strategy Creation Develop and execute a content roadmap that supports brand authority, ABM, sales enablement, and lead generation. Integrated Content Marketing Orchestrate cross-channel content distribution across blogs, whitepapers, webinars, and thought leadership articles. AI-powered content creation & optimization SEO & Website Content Optimization Maximize organic search visibility, audience engagement, and conversion opportunities. ABM & Campaign Writing Develop targeted, persona-based content for high-value accounts, aligning with sales objectives. Social Media & Digital Storytelling Drive content amplification and audience engagement across digital platforms. Digital Marketing and Analyst Engagement Community, influencer and affiliate engagement through content initiatives that foster industry credibility and partnerships. Own Analyst relationships management and marketing. Content Performance Analytics & Reporting Leverage data-driven insights to optimize content impact and refine strategies. Collaboration with Marketing & Inside Sales Ensure content effectively supports sales conversion, demand generation, and ABM goals. Innovative Content Initiatives Identify and implement new content formats, trends, and storytelling techniques to enhance audience engagement. Key Responsibilities: Develop and execute a strategic content roadmap that strengthens brand positioning and drives lead generation. Lead and mentor a high-performing content team, ensuring editorial excellence and consistent messaging. Own and refine the content marketing engine, ensuring it aligns with demand generation, ABM, and GTM strategies. Craft and oversee content for multi-channel campaigns, including whitepapers, case studies, blogs, website content, and social media. Ensure SEO-driven content optimization, increasing organic traffic and content discoverability. Community, influencer and affiliate engagement Analyst relationships management and marketing Social media content monitoring and editing Support Inside Sales through persona-driven content, enabling ABM efforts and accelerating deal cycles. Measure content impact with data-driven insights, continuously optimizing for engagement, conversion, and revenue contribution. Lead thought leadership efforts, collaborating with executives and subject matter experts to create influential content. Manage digital storytelling across platforms, leveraging video, infographics, and emerging content formats for engagement. Stay ahead of content trends and innovation, continuously refining strategies to keep the brands voice at the forefront of the industry. Required Skills & Experience: 7-12 years of experience in content writing, editing, and content marketing, preferably in Journalism or IT/ITeS. Proven experience in managing content teams, ensuring high editorial standards and strategic alignment. Deep expertise in developing content strategies that drive lead generation, brand positioning, and ABM engagement. Strong writing and editing skills, with a background in crafting high-impact thought leadership content. Must be adept at using AI-driven content writing tools to create engaging, platform-specific content at scale. Should have experience in leveraging AI tools for content optimization, trend analysis, and strategy execution. Hands-on experience with SEO, website content optimization, and digital content marketing. Familiarity with marketing automation, CRM platforms, and analytics tools to track content performance. Excellent stakeholder management, with the ability to collaborate cross-functionally with marketing, sales, and leadership teams. Data-driven approach to content marketing, with experience in tracking, measuring, and optimizing content ROI. Passion for innovation and storytelling, with a keen ability to adapt to emerging trends in digital content marketing. Job Opening ID RRF_5110 Job Type Permanent Industry IT Services Date Opened 17/03/2025 City Pune City Province Maharashtra Country India Postal Code 411057,
Employement Category:
Employement Type: Full timeIndustry: IT Services & ConsultingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Content Editor/WriterContact Details:
Company: Fulcrum DigitalLocation(s): Maharashtra,+ View Contact
Keyskills: Content Creation Content Strategy Community Marketing Influencer Marketing Affiliate Marketing Digital Marketing Analyst Marketing
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Fulcrum Digital
Fulcrum Digital Fulcrum Digital is an agile and next-generation digital accelerating company providing digital transformation and technology services right from ideation to implementation. We enable Global 5000 with actionable insights and thought leadership on new and mature technologies throug...
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