Regional Marketing Manager - Males
- Muthoot Finance
- 2 - 7 years
- Vijayawada, Guntur
- 12 months ago
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Job Description
- Regional Marketing Activity
Responsible for % increase in business through marketing activities planned & executed for the branches of
various categories in the region- NCA
Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.
Innovative marketing Ideas initiated as per regions/local requirement
- Branch Visibility Management
Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up
keeping liaising through Admin
- New Branch Support
Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New
loans from new customers (at the branch) through marketing initiatives.
Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.
- Weak Branch Support
Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e.
Above 2 years branch 8 Cr of business to happen.
Create Visiblity and awareness for the branch through Marketing initiatives.
- B2C Management
Prepare on-ground event calendar for the Region
Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.
Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)
- MIS Management
Monitor and report Daily activity
Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion
Activity & Melas etc
Productivity and cost effective analysis
Branch Visit Report
Requesting you to share your updated cv to re*******o@mu*********p.com
Feel free to speak HR - Madhusudhan -7670842***
Job Classification
Industry: BankingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Walk-insContact Details:
Company: Muthoot FinanceLocation(s): Vijayawada, Guntur
Keyskills: Offline Marketing Btl Marketing Promotional Campaigns Promotional Strategies Marketing Activities Btl Activation
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