* Forecast categories and offtake monthly in a rolling forecasting cycle which happens four times a year.
* build regression models using coding softwares/ tools which enable better forecasting/ triangulation
* identify category and larger market trends which are happening and look at how they can impact our category forecasts
* Triangulating external data sources with internal sales (Nielsen, Kantar world panel) to identify opportunities and present this in commercial reviews
Core Job Responsibilities
* Market Research- Reporting/ Analytics :
* Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections, all India, channel level, zone level
* Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data
* Support ROI measurement and pricing studies done using Market Mix models by external agencies
* Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands

Keyskills: data analysis latest trend market research ROI research
Blue Star Infotech Ltd, now part of Infogain, delivers IT services and digital transformation solutions across industries. The company emphasizes innovation, client value, and excellence through high-impact projects and human-centered design. With a global presence and over 6,000 employees, it foste...