Director Marketing
- KPI Partners
- 14 - 20 years
- Hyderabad
- 7 months ago
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Job Description
About KPI Partners:
KPI Partners is a leading analytics and consulting firm dedicated to helping organizations achieve their business objectives through innovative data-driven solutions. With a focus on delivering results and maximizing growth, we collaborate with clients across various industries to provide insights that drive informed decision-making. Job Summary:
- We are seeking a dynamic and experienced Director of Marketing to join our leadership team.
- The ideal candidate will be responsible for developing and implementing effective marketing strategies that increase brand awareness, drive customer engagement, and support our business objectives.
- This position requires a strategic thinker with a strong understanding of digital marketing, brand management, and market analysis.
Key Responsibilities: 1. Strategic Leadership:
- Develop and execute a comprehensive marketing strategy that aligns with KPI Partners business goals and objectives.
- Lead the marketing team in strategizing campaigns to enhance brand visibility and engagement.
2. Market Analysis:
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
- Utilize insights to inform marketing tactics and optimize ROI.
3. Brand Management:
- Oversee brand development and ensure consistent messaging across all marketing channels.
- Enhance brand equity and loyalty through innovative marketing initiatives.
4. Digital Marketing:
- Manage and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Track and analyze digital performance metrics to inform and adjust marketing strategies.
5. Collaboration and Communication:
- Work closely with sales, product, and customer support teams to align marketing initiatives with organizational objectives.
- Collaborate with external agencies and partners to enhance marketing outreach.
6. Budget Management:
- Develop and manage the marketing budget, ensuring effective use of resources for maximum impact.
- Monitor expenses and report on ROI for marketing campaigns.
7. Team Leadership:
- Recruit, mentor, and develop a high-performing marketing team.
- Foster a culture of creativity, accountability, and continuous improvement within the team.
Qualifications:
- 14+ years of progressive marketing experience, with a minimum of 5 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies in a B2B environment.
- Strong analytical skills and experience with data-driven marketing.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to make a significant impact on the company's growth trajectory.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Direct MarketingEmployement Type: Full timeContact Details:
Company: KPI PartnersLocation(s): Hyderabad
Keyskills: digital marketing marketing budget analytical data interpersonal skills market research analysis tools market analysis sales brand management analytics marketing marketing campaigns marketing initiatives campaigns content marketing social media communication skills
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