Brand Associate
- Infobeans
- 3 - 6 years
- Indore
- 7 months ago
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Job Description
Role: Brand Associate
Location: Indore
Experience: 3+ years
What will your role look like
- Develop and curate engaging brand stories that resonate with our target audience, effectively conveying the brand's values and mission.
- Create visually appealing and cohesive storytelling materials including flyers, posters, videos, and infographics to produce high-quality visual content that enhances our brand storytelling efforts.
- Develop, manage, and execute social media campaigns to increase engagement, brand visibility, and online presence.
- Collaborate with the internal teams to develop and implement storytelling-driven campaigns that drive brand recognition and team members engagement.
- Ensure all visual assets adhere to brand guidelines and maintain a consistent look and feel.
- Create and distribute engaging internal communication content to keep team members informed about company news, updates, and initiatives.
- Collaborate with internal stakeholders to ensure consistent messaging and alignment with the overall brand strategy.
- Monitor and respond to feedback and comments on brand stories, fostering positive interactions and addressing concerns on social platforms.
- Create a monthly content calendar that aligns with key brand storytelling initiatives, marketing campaigns, and internal communication needs.
- Undertake and implement recruitment advertising initiatives and internal newsletters from concept to completion in a timely manner.
- Build love, followership and ambassadors of the brand on social media.
- Work closely with in-house marketing department, manage and continuously improve the companys career website to ensure that it is a creative and effective tool for attracting suitable candidates and enhances employer brand and reputation as an employer of choice
- Manage ratings and reviews for the brand at popular sites and platforms, like, Google My Business, Glassdoor etc
- Come up with unique innovative content and team engagement ideas.
- Maintain brand consistency across all communication channels, ensuring that storytelling elements are seamlessly integrated into marketing campaigns, internal communications, and external messaging.
Why you will love this role
- Besides a competitive package, an open workspace full of smart and pragmatic team members, with ever-growing opportunities for professional and personal growth
- Be a part of a learning culture where teamwork and collaboration are encouraged, diversity is valued and excellence, compassion, openness and ownership is rewarded
We would like you to bring along
- At least 3 years of relevant experience of brand building and marketing
- Strong graphic design skills and proficiency in graphic design software (e.g.,Figma, Canva, Photoshop).
- Strong knowledge of video editing tools (e.g., Filmora, Adobe Premiere Pro)
- Expertise in video reels to craft storytelling through editing, incorporating transitions, effects, and audio enhancements.
- Optimize video content for various platforms and formats while maintaining cinematic integrity.
- Good to have knowledge in SEO, Google Analytics and Google Adwords
- Strong attention to detail and a passion for storytelling through video.
- Familiarity with audio editing and sound design software is a plus.
- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
- Excellent content writing and analytical skills
- Positive and fun attitude
- Enthusiasm to further develop your competencies and knowledge, and to keep your technical skill set up to date
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: InfobeansLocation(s): Indore+ View Contact
Keyskills: Video Editing Figma Branding And Marketing Canva Social Media Marketing Graphic Designing Photoshop
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