Email Marketing Manager @ Winfoglobal

Job Description:
Preferred Skills:
The Email Marketing Manager is responsible for driving traffic and conversion through email marketing channel. The Email Marketing Specialist has to liaise with design and content team to create fresh creative and do A/B test.

Roles & Responsibilities:
End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.
Drive customer retention and loyalty by working and improvising on ongoing CRM campaign strategy.
Plan email personalization to deepest level to maximize customer LTV and experience.
Planning the customer journey, customer lifecycle, understanding customer behaviour and executing campaigns/engagement programs to improve retention
Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc.) and behaviour across platforms
Assisting with the business cases and hands on experience in marketing automation tools like Hubspot, Webenage and Clevertap
Overall email strategy and execution
Business case development Mandatory skills required
Advanced Excel, Powerpoint, MS Office, SQL
The ability to conduct cost/benefit analysis
Modelling techniques and methods
Hands on experience on Google Analytics and Google Adwords

Skills required for the role:
Demonstrable experience leading and managing email marketing & database
Building email campaigns, database selection, and quality assurance of all outbound campaigns.
Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate
Excellent attention to detail, Experience in optimizing email open & click %
Experience with A/B and multivariate experiments
Advanced Microsoft Word and Access skills, Advanced Excel & PowerPoint skills
Thorough knowledge of web layout and browser-compatibility issues
Working autonomously to a high level of accuracy and speed

Interpersonal Skills:
Self-motivated, team player, results-oriented
Well organized, good communication and reporting skills
Ability to successfully work under tight project deadlines
Qualifications:
Bachelor's / Masters degree in Management / Marketing field preferably

Years of Experience:
Minimum of 5-7 years of email marketing experience in a product company or startup

Type of Experience:
Email Marketing