Am - Performance Marketing | To The New | Noida
- TO THE NEW
- 6 - 9 years
- Noida, Gurugram
- 7 months ago
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Job Description
Responsibilities
- Plan, manage, and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks
- Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
- Coordinate assets and tags across Media platforms and ensure campaigns are delivering against KPI and proactively managing campaign execution
- Work with the campaign analysts to provide analytical insights to the client
- Ability to build strong relationships with clients, manage expectations, and campaign deliverable schedule
- Guide execution of customized strategy and recognizing performance of display and paid social campaigns of B2B and B2C clients across multiple platforms
- Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities
- A/B test ad creatives, landing pages, and bidding strategies to continually improve campaign performance
- Strategize and execute media campaigns for our clients while keeping their business objectives in mind
- Help the sales team with the solutions and proposals during the sales process
- Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals
- Develop and maintain performance reports on key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)
Requirements
- Bachelors degree in Marketing, Advertising, and Business, with 6+ years of experience working on platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, etc
- Proven track record in both B2B and B2C media campaigns
- Demonstrated ability to manage large advertising budgets and optimize for performance
- You should be comfortable with A/B creative tests and spend on scaling tests
- Excellent communication and project management skills
- Very strong keyword research skills
- In-depth experience with ad copies, campaign structure, landing pages, and campaign optimization
- Ability to work in a fast-paced environment and handle multiple projects simultaneously
- Experience in team management
What sets you apart:
- Experience in both B2C and B2B campaigns
- Minimal dependency on content and development team for content and development of landing pages, respectively
- Experience with Native Ad platforms like Taboola, outbrain, etc
- High level of accuracy and attention to detail
- Keen problem-solving and troubleshooting abilities
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEM / PPC SpecialistEmployement Type: Full timeContact Details:
Company: TO THE NEWLocation(s): Noida, Gurugram
Keyskills: PPC SEM Performance Marketing Google Ads Team Handling Google Analytics Google Tag Manager Campaign Management Pay Per Click Search Engine Marketing Paid Marketing Display Video
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TO THE NEW
TO THE NEW is a digital technology company providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. We design & build digital platforms and products with Cloud and Data at the focal point by working on cutting-edge tech...
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