Senior Analyst, Product Analytics @ Cvent

Partner with Product team to define KPIs, build hypothesis & analyze product data to understand user engagement, feature adoption, and other key metrics. Analyzing results, identifying trends & patterns in data, and interpreting findings to draw actionable insights. Working with other analysts in the team to define and build data frameworks like customer segmentation to support targeted product & marketing strategies. Partner with Product & Sales leadership to support revenue generating initiatives like customer onboarding, upsell & cross sell opportunities, promotion campaigns and measuring its impact on business KPIs. Create and deliver reports and presentations to communicate findings and insights to Product, Sales, CS, and other stakeholders. Develop and Design scalable market insights and customer insights content that can be used for internal office hours, webinars, and industry publications. Research led approach to identify internal and external factors that have an impact on customer performance. Own end-to-end management and deliver periodic deliverables (repeatable, scalable short analysis for stakeholders) and ensure project success and quality. Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we re transforming the meetings and events industry through innovative technology that powers human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. Cvent Analytics team is looking to hire Analyst/ Senior Analyst who can work on data-driven insights to optimize the performance and user experience of our products. This role will play a critical role in making informed decisions about product features, user engagement, and overall strategy, with the goal of enhancing customer satisfaction and driving growth for the business. They must possess strong analytical skills, proficiency in data analysis tools, and the ability to translate complex data into actionable recommendations for product development and enhancement. In This Role, You Will: Partner with Product team to define KPIs, build hypothesis & analyze product data to understand user engagement, feature adoption, and other key metrics. Analyzing results, identifying trends & patterns in data, and interpreting findings to draw actionable insights. Working with other analysts in the team to define and build data frameworks like customer segmentation to support targeted product & marketing strategies. Partner with Product & Sales leadership to support revenue generating initiatives like customer onboarding, upsell & cross sell opportunities, promotion campaigns and measuring its impact on business KPIs. Create and deliver reports and presentations to communicate findings and insights to Product, Sales, CS, and other stakeholders. Develop and Design scalable market insights and customer insights content that can be used for internal office hours, webinars, and industry publications. Research led approach to identify internal and external factors that have an impact on customer performance. Own end-to-end management and deliver periodic deliverables (repeatable, scalable short analysis for stakeholders) and ensure project success and quality. Heres What You Need: 4-6 years of experience in analytics domain with focus on Product & Digital Analysis. Bachelor s Degree (in technology, statistics, sciences, or mathematics) and/or Engineering with good academic record. Experience working on SQL or Snowflake, Advance Excel, and Product Analytics tools such as Mix panel, Amplitude, Pendo, Google Analytics. Familiarity with Digital Analytics & Clickstream data. Good presentations and storytelling skills to deliver insights to the larger audience. Understanding BI tools like Sigma, Tableau, PowerBI to create visualizations and dashboards to uncover data insights. Experience with A/B testing and segmentation strategies will be a plus. Excellent project and time management skills; proven competence for meeting deadlines, multi-tasking under pressure and managing work under ambiguity. Self-driven and can work with geographically spread teams.