Assistant Team Lead, Marketing Technology (AI)
- Cvent
- 5 - 10 years
- Noida, Gurugram
- 8 months ago
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Job Description
- Manage and Optimize AI-Driven Marketing Efforts: Oversee our end-to-end content supply chain and conversational AI initiatives, ensuring streamlined processes, especially those involving AI
- Technical Expertise: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack
- Enablement and Training: Lead marketing technology enablement and training to ensure the marketing team fully utilizes the capabilities of our tools
- Administration of AI Systems: Administer marketing AI systems (eg, Conversational Email, chat AI, User Gems AI), build prompts and agents, and ensure effective tagging and categorization
- Reporting and ROI Analysis: Assist marketing teams in reporting on the ROI of AI initiatives and participate in the Cvent AI council
- Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness
- Collaboration and Implementation: Collaborate with marketing team members to implement efficient AI strategies across different teams
- Participate in the Cvent Machine Learning Academy
- Evaluation of New Technologies: Evaluate new AI-focused marketing technologies for alignment with business objectives
- Stay Updated on AI Trends: Stay abreast of the latest AI trends and innovations, recommending and implementing new tools or practices to enhance marketing efforts
- Overview: Cvent s Global Demand Center is seeking an organized, strategic marketing professional with AI experience to join our team as an Assistant Team Lead, Marketing Technology
- Our ideal candidate is a skilled project manager with a passion for marketing technology, an understanding of how marketing systems intersect, and an eagerness to discover new solutions for business needs
- At Cvent, you'll be part of a dynamic team that values innovation and creativity
- you'll have the opportunity to work with cutting-edge technology and help drive our marketing efforts to new heights
- If you're passionate about marketing technology and AI, and thrive in a collaborative environment, we want to hear from you
Heres What You Need:
- bachelors/masters degree in Marketing, Business, or a related field
- Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams
- Advanced understanding of AI concepts and significant hands-on experience with tools like ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc Skilled in crafting technical documentation and simplifying complex procedures
- A minimum of 5 years of hands-on technical experience with various marketing technologies like marketing automation platforms, CRM and database platforms (eg, Salesforce, Snowflake) and other tools (eg, Drift, Cvent, 6Sense, Writer, Jasperai, Copyai)
- Strong capacity for understanding and fulfilling project requirements and expectations
- Excellent communication and collaboration skills, with a strong command of the English language
- Self-motivated, analytical, eager to learn, and able to thrive in a team environment
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram+ View Contact
Keyskills: Supply chain Stakeholder Engagement Analytical Project management Machine learning Marketing Professional CRM Salesforce Technical documentation marketing automation
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