Senior Analyst, Product Analytics
- Cvent
- 4 - 6 years
- Noida, Gurugram
- 8 months ago
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Job Description
- Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500
- Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business
- Our technology brings millions of people together at events around the world
- In short, we re transforming the meetings and events industry through innovative technology that powers human connection
- The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves
- At Cvent, we value the diverse perspectives that each individual brings
- Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections
- Cvent Analytics team is looking to hire Analyst/ Senior Analyst who can work on data-driven insights to optimize the performance and user experience of our products
- This role will play a critical role in making informed decisions about product features, user engagement, and overall strategy, with the goal of enhancing customer satisfaction and driving growth for the business
- They must possess strong analytical skills, proficiency in data analysis tools, and the ability to translate complex data into actionable recommendations for product development and enhancement
- In This Role, You Will: Partner with Product team to define KPIs, build hypothesis & analyze product data to understand user engagement, feature adoption, and other key metrics
- Analyzing results, identifying trends & patterns in data, and interpreting findings to draw actionable insights
- Working with other analysts in the team to define and build data frameworks like customer segmentation to support targeted product & marketing strategies
- Partner with Product & Sales leadership to support revenue generating initiatives like customer onboarding, upsell & cross sell opportunities, promotion campaigns and measuring its impact on business KPIs
- Create and deliver reports and presentations to communicate findings and insights to Product, Sales, CS, and other stakeholders
- Develop and Design scalable market insights and customer insights content that can be used for internal office hours, webinars, and industry publications
- Research led approach to identify internal and external factors that have an impact on customer performance
- Own end-to-end management and deliver periodic deliverables (repeatable, scalable short analysis for stakeholders) and ensure project success and quality
- Heres What You Need: 4-6 years of experience in analytics domain with focus on Product & Digital Analysis
- Bachelor s Degree (in technology, statistics, sciences, or mathematics) and/or Engineering with good academic record
- Experience working on SQL or Snowflake, Advance Excel, and Product Analytics tools such as Mix panel, Amplitude, Pendo, Google Analytics
- Familiarity with Digital Analytics & Clickstream data
- Good presentations and storytelling skills to deliver insights to the larger audience
- Understanding BI tools like Sigma, Tableau, PowerBI to create visualizations and dashboards to uncover data insights
- Experience with A/B testing and segmentation strategies will be a plus
- Excellent project and time management skills; proven competence for meeting deadlines, multi-tasking under pressure and managing work under ambiguity
- Self-driven and can work with geographically spread teams
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Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram+ View Contact
Keyskills: Hospitality customer segmentation Data analysis Google Analytics Customer satisfaction MICE Event marketing Software solutions Product marketing SQL
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