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Deputy Manager - Branding and Communication @ Optum

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 Deputy Manager - Branding and Communication

Job Description

Incumbents may be part of a project management office (PMO) in their business and will be required to develop communication campaigns and go to market strategy for some of the projects. Primary Responsibilities:
  • Project Management & Execution
  • Lead and manage complex, cross-functional projects from concept to completion, ensuring alignment with brand and business goals
  • Develop project scopes, timelines, budgets, and resource plans; manage risks and resolve issues proactively
  • Ensure all deliverables meet healthcare compliance standards and brand guidelines
  • Brand Strategy Integration
  • Translate brand strategy into actionable project plans that reinforce our TIE identity across OGA and within Enterprise
  • Collaborate with creative, digital, and other TIE teams to ensure brand consistency in all communications and experiences
  • Stakeholder Collaboration
  • Serve as the central point of contact for marketing and external agencies
  • Facilitate alignment and communication across departments to ensure smooth execution and strategic coherence
  • Performance & Optimization
  • Define and track KPIs such as brand engagement, stakeholder satisfaction, and project ROI
  • Conduct post-project reviews to identify insights and drive continuous improvement
  • Champion brand governance and project management best practices across the organization
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

    • Required Qualifications:
  • Bachelors degree
  • 5+ years of project management experience alongside 4+ years of experience as a Brand Strategist with multiple brands
  • Proven experience integrating brand strategy into complex, multi-stakeholder projects
  • Solid understanding of healthcare operations
  • Proficiency in project management tools (e.g., Smartsheet, Asana, MS Project)
  • Proven excellent communication, leadership, and stakeholder management skills
    • Preferred Qualification:
  • PMP
    • At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes an enterprise priority reflected in our mission. #njp

    Job Classification

    Industry: Retail
    Functional Area / Department: Marketing & Communication
    Role Category: Marketing
    Role: Marketing Manager
    Employement Type: Full time

    Contact Details:

    Company: Optum
    Location(s): Noida, Gurugram

    + View Contact

    Keyskills:   project management healthcare operations marketing stakeholder management project management tools digital marketing branding ms project brand communication primavera advertising brand strategy brand management campaigns scrum media planning agile

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