Growth Marketing Manager
- Toothsi
- 4 - 7 years
- Mumbai
- 6 months ago
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Job Description
Role Overview
As the Growth Marketing Manager, youll lead initiatives that deepen customer engagement, amplify user-driven growth, and nurture passionate micro-communities around the MakeO brand. If you're obsessed with retention metrics, love experimenting with lifecycle communications, and believe word-of-mouth is the most powerful growth leverthis is your playground.
Key Responsibilities
- CRM Strategy & Execution
- Own and optimize the customer lifecycle through email, SMS, in-app, and WhatsApp campaigns
- Analyze behavior data to build segmentation strategies and personalize communications at scale
- Run A/B tests, iterate on drip campaigns, and align touchpoints with user journeys
- Referral Program Ownership
- Design and launch referral campaigns that tap into network effects
- Work closely with product and engineering to ensure seamless referral integrations
- Monitor performance and continuously iterate to improve referral KPIs
- Community Building
- Create and manage online community programs to build strong customer word of mouth and conversion mediums
- Collaborate with influencers, loyalists, and brand evangelists to spark engagement
- Champion UGC (User Generated Content) and peer-to-peer trust via strategic initiatives
Analytics & Reporting
- Track CRM and referral performance using dashboards and marketing automation tools
- Share insights across growth and product teams, contributing to strategic decisions
Who You Are
- 46 years of growth marketing experience with a strong focus on CRM and community strategies
- Proven success with referral-based acquisition programs and retention initiatives
- Hands-on with CRM tools (e.g., WebEngage, Clevertap, MoEngage) and comfortable with data analysis
- Excellent communication skillsable to craft compelling narratives and rally cross-functional teams
- Curious, creative, collaborativeand borderline obsessed with customer happiness
Bonus Points
- Prior experience in consumer tech, health & wellness, or D2C brands
- Familiarity with no-code tools and marketing automation platforms
- Ability to think beyond metrics and forge emotional customer connections
Job Classification
Industry: Medical Devices & EquipmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: ToothsiLocation(s): Mumbai
Keyskills: Growth Marketing Growth Strategy CRM
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Toothsi
About Toothsi:Toothsi is a new age startup in the healthcare and cosmetics space providing smile correction services at home. Toothsi utilizes revolutionary Clear Aligner technology to make teeth straightening hassle-free and affordable. A desirous patient can have access to a superior quali...
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