Digital Marketing Specialist Paid Media (Global Markets)
- Web Spiders
- 3 - 8 years
- Kolkata
- 5 months ago
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Job Description
We are looking for a results-driven Digital Marketing Specialist with proven expertise in managing paid campaigns across Instagram, Google Ads, and LinkedIn , targeting diverse geographies including India, the US, UK, and Singapore . This is an exciting opportunity to strategize and execute multi-channel campaigns for our global Products & Services, driving measurable ROI and growth.
Prior Experience: Min. 3+ years of experience in paid media.
Location: Mumbai & Kolkata
What You ll Do:
Strategize & Execute Paid Campaigns:
- Plan and manage high-impact campaigns on Instagram Ads , Google AdWords , and LinkedIn Ads .
- Develop audience targeting strategies for B2B and B2C segments across different countries.
Budget Ownership:
- Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
- Optimize spend and allocation to maximize conversions and minimize CPA.
Performance Analytics:
- Track, measure, and report campaign performance.
- Use data insights to refine messaging, creatives, and bidding strategies.
Collaboration:
- Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
- Present performance reviews and recommendations to clients and internal stakeholders.
Innovation:
- Stay on top of platform updates and emerging trends in digital advertising.
- Experiment with A/B tests, remarketing strategies, and audience segmentation.
- Plan and manage high-impact campaigns on Instagram Ads , Google AdWords , and LinkedIn Ads .
- Develop audience targeting strategies for B2B and B2C segments across different countries.
Experience & Skills :
- 3 - 6 years of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
- Strong understanding of campaign management for multiple geographies , including cultural nuances and market dynamics.
- Experience in managing budgets of varying scales (small to enterprise-level).
- Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
- Excellent communication and reporting skills.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: IT services SAN Bidding Google Analytics Campaign management Project management Google AdWords Wellness Digital marketing digital transformation
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