Product Analyst (Tier 1 College/High-Growth Consumer Internet startup)
- Lokal
- 1 - 5 years
- Bengaluru
- 6 months ago
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Job Description
What is Lokal :
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge theyve historically lacked access to:
- Lokal Matrimony Location-based matchmaking apps focused on hyperlocal compatibility
- Lokal Jobs Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
- GyanTV Skill-based learning in regional languages (stocks, photography, small business & more)
- Dostt Make new friends through voice chats, games, and real, authentic conversations
- Eaze A safe space to explore emotional well-being via community-driven support
- AstroLokal Instant access to trusted astrologers through audio and chat
- And more 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.
Job Responsibilities :
- Collaborate with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, Business) to identify data-driven opportunities and solve key business problems.
- Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs.
- Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights to stakeholders.
- Analyze, and interpret A/B tests to evaluate the impact of experiments on product and user behavior.
- Conduct cohort analysis and retention studies to drive strategies for improving user engagement and long-term retention.
- Develop monthly and quarterly projections for KPIs to assist in strategic planning and goal-setting.
- Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments.
- Set up feature-specific tracking for new releases, ensuring accurate measurement of feature adoption and providing actionable insights to guide the product team on next steps and improvements.
- Optimize product funnels (e.g. onboarding, payment) by identifying bottlenecks and proposing improvements.
- Handle ad-hoc data requests from various teams and provide timely, well-structured solutions.
- Continuously explore advanced analytics opportunities within product and business functions to enhance user experience and increase revenue.
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Product ManagementRole Category: Product Management - TechnologyRole: Technical Product ManagerEmployement Type: Full timeContact Details:
Company: LokalLocation(s): Bengaluru
Keyskills: Advance Sql
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