Lead Designer - Marketing @ Soroco

What we are looking for

Were seeking a Lead Designer - Marketing to spearhead the end-to-end design efforts for a new product line at Soroco. This is a strategic, cross-functional role for a highly creative and detail-obsessed designer who thrives in startup-style momentum and can operate at both the brand and tactical execution levels. Youll define the visual language, lead design sprints for product storytelling, and bring our innovation to life across marketing, web, social, and product comms.

Who we are looking For

• Own the visual identity and design system for the new product line from scratch
• Lead all design needs for go-to-market campaigns, brand building, and launch assets
• Create and manage high-quality assets for website, landing pages, videos, social, ads, and events
• Collaborate closely with product marketing, growth, leadership, and content teams to shape GTM storytelling
• Drive creative concepts from ideation to execution across print and digital formats
• Leverage AI-powered design tools (e.g., Adobe Firefly, Canva AI, Midjourney, Figma plugins) to scale output efficiently
• Build and maintain a modular asset library for agile marketing needs
• Present and advocate for design strategy to leadership and cross-functional teams
• Hire and mentor junior designers or freelancers as the team scales

Must-Have Qualifications

• 6 -10 years of experience in marketing design, brand design, or creative direction, preferably in B2B SaaS or enterprise tech
• Strong portfolio that showcases branding, digital campaigns, product storytelling, and scalable systems
• Mastery of Adobe Creative Suite, Figma, Canva, and motion tools (e.g., After Effects, Premiere Pro)
• Deep understanding of growth marketing, conversion design, and visual hierarchy
• Comfort with a fast-paced, iterative design environment with shifting priorities
• Excellent collaboration and communication skills ability to sell ideas visually and strategically
• Hands-on experience with AI design tools and an eye for how to blend creativity with productivity
• Bachelors degree or higher in Visual Communication, Graphic Design, UI/UX, or a related discipline

Good to Have

• Webflow or CMS design experience
• Experience working in product launches from zero to one
• Understanding of GTM playbooks and storytelling for enterprise audiences
• Past leadership experience in an early-stage product or brand design team