Product Marketing Manager @ freshworks

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Product Marketing Manager

freshworks
8 - 13 years
Chennai
5 months ago
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Job Description

Freshworks is seeking a dynamic and strategic Product Marketing Manager, who will be responsible for developing and executing go-to-market strategies to drive the adoption and success of products in the market. This role will collaborate closely with cross-functional teams, including product management, sales, and customer success, to define positioning, messaging, and target audiences. This role involves conducting market research, creating compelling marketing materials, and analyzing the effectiveness of campaigns to optimize performance. The Product Marketing Manager ensures alignment between the products value proposition and customer needs, enabling sustained growth and competitive differentiation.
Reporting to the Director of Product Marketing, you will be a key driver in collaborating across multiple critical outcomes, including successful product launches, actionable market insights, and identifying and executing on activities to increase market adoption.

Key Responsibilities:

Product messaging and positioning Develop product messaging & positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.
Content Lead the content strategy & creation charter to develop top, mid, and bottom of funnel content for the offering.
GTM enablement Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.
Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.
Evangelism Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.

Qualifications

Graduate degree with 8+ years prior experience in a similar position, with minimum 5 years experience in working with product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or ente

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Freshworks
Location(s): Chennai

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Keyskills: Product management Content strategy Product engineering Sales Competitive analysis Manager Technology Market research Competitive intelligence Management Product marketing

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freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies ...

Product Marketing Manager @ freshworks

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