Director - Integrated Marketing @ freshworks

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Director - Integrated Marketing

freshworks
14 - 16 years
Bengaluru
6 months ago
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Job Description

We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design, development and execution of comprehensive marketing strategies that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging, globally. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for the GTM campaigns, and work cross-functionally to drive MCP (Marketing Contributed Pipeline), brand consistency, and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results.

Key responsibilities

Lead the creation and execution of global integrated campaigns and demand programs to drive
leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.
Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.
Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies.
Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.
Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.
Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.
Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.
Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.
Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Qualifications

Education: Bachelor s degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.
14-16 years of experience in demand generation, integrated

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Direct Marketing
Employement Type: Full time

Contact Details:

Company: Freshworks
Location(s): Bengaluru

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Keyskills: Customer acquisition Integrated marketing Market research SMB Digital marketing Merchandising Product marketing Analytics Recruitment marketing automation

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freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies ...

Director - Integrated Marketing @ freshworks

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