Social Media Manager | CXO branding
- Motilal Oswal
- 6 - 11 years
- Mumbai
- 6 months ago
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Job Description
About the Role
We are looking for a CXO Branding Expert to lead and execute personal branding strategies for a senior leader across all social media platforms. This role requires a unique blend of social media expertise, financial markets understanding, content strategy, and performance analytics. The ideal candidate should be able to craft compelling narratives, grow executive presence online, and strategically position the CXO as a thought leader in the financial services space.
Key Responsibilities
1. Personal Branding Strategy & Execution
- Develop and execute a structured CXO personal branding strategy aligned with business goals.
- Establish a strong LinkedIn, Twitter, Instagram, YouTube, and podcast presence, ensuring consistent engagement and growth.
- Identify and craft narratives that enhance CXOs leadership positioning in the financial markets domain.
- Create and manage a content calendar for daily/weekly posts across all platforms.
2. Content Creation & Optimization
- Write engaging, insightful, and industry-relevant content (text, video scripts, infographics, and carousels).
- Work with designers, video editors, and agencies to produce high-quality visual content.
- Develop short-form and long-form content, including thought leadership articles, social media posts, and market insights.
- Ensure SEO and algorithm optimization for maximum reach and engagement.
3. Social Media Mastery & Growth
- Implement a platform-specific growth strategy to boost visibility, engagement, and followers.
- Use the latest social media trends, AI tools, and data-driven insights to optimize performance.
- Engage with the audience through comments, Q&A sessions, and direct interactions.
- Stay updated on industry trends, competitor strategies, and algorithm changes.
4. Financial Markets & Industry Expertise
- Translate complex financial market trends into simple, engaging, and insightful content.
- Collaborate with research and financial analysts to create valuable thought leadership content.
- Position the CXO as a go-to voice in the finance and investment ecosystem.
5. Performance Analytics & Optimization
- Track, measure, and analyze content performance metrics (engagement, reach, sentiment, and conversion).
- Generate monthly reports with insights and recommendations for content improvement.
- Run A/B testing on different content formats and publishing strategies to optimize results.
- Use data-driven insights to refine brand messaging and platform strategies.
Key Skills & Qualifications
- 5-8 years of experience in personal branding, social media marketing, and content strategy.
- Strong understanding of financial markets, investment trends, and economic insights.
- Proven expertise in LinkedIn, Twitter, Instagram, and YouTube growth strategies.
- Exceptional writing and storytelling skills with a deep understanding of social media algorithms.
- Ability to create data-driven content strategies using tools like Google Analytics, Sprout Social, Hootsuite, and native platform analytics.
- Strong video content ideation skills (reels, shorts, live sessions, etc.).
- Experience in working with design and video teams for high-quality content production.
- Ability to work in a fast-paced, high-performance environment with tight deadlines.
Preferred Qualifications
- Experience in executive or leadership branding for finance or corporate leaders.
- Prior work experience in a financial services firm, fintech, or stock market domain.
- Basic knowledge of paid media strategies for social media amplification.
Why Join Us?
- Work directly with a top-tier CXO and shape their public image as a thought leader.
- Be part of a high-impact, high-visibility role with industry-wide influence.
- Competitive compensation and growth opportunities in a leading financial organization.
Job Classification
Industry: Financial Services (Broking)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Motilal OswalLocation(s): Mumbai
Keyskills: Social Media Cxo Online Advertising Digital Campaigns Social Media Campaigns Twitter Social Media Marketing Linkedin Online Media Cxo Level Engagement Digital Media Online Marketing Instagram Social Media Advertising
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Motilal Oswal
Motilal Oswal Financial Services Ltd. is a well-diversified, financial services company focused on wealth creation for all its customers, such as institutional, corporate, HNI and retail. Its services and product offerings include wealth management, retail broking and distribution, institutional bro...
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