Brand Manager
- Apollo Hospitals
- 8 - 13 years
- Hyderabad
- 5 months ago
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Job Description
Role & responsibilities
- Develop and execute comprehensive brand strategies that align with business goals and market trends.
- Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels.
- Conduct market research and consumer insights analysis to identify opportunities for brand growth.
- Lead the development of integrated marketing campaigns that enhance brand awareness and engagement.
- Collaborate with cross-functional teams including design, content, PR, and digital marketing to execute brand initiatives.
- Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach.
- Oversee product launches, ensuring alignment with brand vision and target audience expectations.
- Monitor brand performance metrics and provide data-driven recommendations for optimization.
- Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing.
- Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques.
Requirements:
- Proven experience as a Brand Manager, Head of Brand, or a similar role in a fast-paced environment.
- Strong understanding of branding principles, market positioning, and consumer psychology.
- Experience in developing and executing successful brand campaigns.
- Excellent communication and storytelling skills with the ability to craft compelling brand narratives.
- Strong analytical skills and experience in measuring brand performance.
- Ability to work collaboratively across multiple departments and lead creative teams.
- Hands-on experience in digital marketing, social media, and content marketing.
- Experience in managing budgets and optimizing marketing spend.
- Familiarity with branding tools, analytics software, and market research methodologies.
Preferred candidate profile
- Bachelor's or Masters degree in Marketing, Business, Communications, or a related field.
- Experience in FMCG, eCommerce, technology, or lifestyle brands.
- Knowledge of international branding strategies and multi-market brand management.
- Experience with rebranding initiatives and brand evolution projects.
- Strong network of industry contacts, including media, influencers, and agencies.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: Apollo HospitalsLocation(s): Hyderabad
Keyskills: Brand Marketing Brand Campaigns Consumer Research Influencer Marketing Brand Launch Brand Promotion Brand Positioning
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