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Content Marketing @ Cognizant

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 Content Marketing

Job Description

    As a Content Senior Manager at Cognizant supporting the North American Field Marketing Team, you will be responsible for creating various types of content such as white papers, blogs, research studies, brochures, videos, email communications, and social media posts. Your role will involve overseeing the entire content development process, including strategizing, researching, outlining, writing, editing, designing, posting, and measuring feedback and results. You will have the opportunity to work closely with Subject Matter Experts (SMEs) and business unit leadership to develop thought leadership content like research studies, white papers, sales guides, perspectives, and points-of-view. Your goal will be to create exceptional content that sets Cognizant apart in the market and collaborate with internal teams and partners to enhance thought leadership visibility and client reach. In partnership with Cognizant SMEs, you will lead messaging development focusing on business imperatives, industry trends, and solutions that enhance the brand's reputation. Effective communication with internal and external stakeholders will be crucial to ensuring the delivery of high-quality assets aligned with Cognizant branding guidelines. The minimum qualifications for this role include a B.A. or B.S. degree, at least 10 years of B2B and/or professional services marketing experience, strong written and verbal communication skills, hands-on experience with AI and generative AI marketing tools, excellent project management abilities, and prior experience in a highly matrixed organization. Cognizant values collaboration and diversity of perspectives to build innovative solutions for clients. If you are someone who thrives in a collaborative environment, is comfortable leading organizational change, and enjoys experimenting with new tactics, we encourage you to apply for this position. Cognizant is committed to providing reasonable accommodations for individuals with disabilities throughout the job application and interview process, to enable them to perform essential job functions, and to receive all benefits and privileges of employment. If you require accommodation, please reach out to us to make the necessary arrangements.,

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Content Marketing

Contact Details:

Company: Cognizant
Location(s): Chennai

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Keyskills:   Content creation White papers Brochures Thought leadership Messaging development Project management Executive communications

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Cognizant

Company DetailsCognizant Technologies Ltd