App/Web - Growth Marketing Manager - International US
- OYO
- 4 - 9 years
- Noida, Gurugram
- 6 months ago
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Job Description
Job Description -App & Web Growth Manager (Marketing)
Responsibilities:
- Own the revenue for all sub-segments of growth, including App, Web, and Call Centre.
- Monitor and manage advertising budgets, ensuring optimal allocation to maximize ROI.
Develop strategies for acquisition, retention, online visibility, conversion and experimentation to meet the desired goals
- Manage stakeholders across geographies, functions to deliver the revenue goals
Digital Acquisition and Retention:
- Utilize prior experience to drive new user acquisition through various digital channels such as App, Web, social media, content marketing, and partnerships utilizing organic and paid initiatives
- Develop and implement strategies for customer/user retention through CRM channels, including email, push notifications, and SMS.
Online Presence Optimization:
- Optimize our presence on search engines (Google), app stores (Apple, Google Play), and other relevant platforms
Implement SEO strategies, schema markup, and structured data to enhance our online visibility.
- Develop, implement, and optimize effective SEM campaigns across various platforms such as Google Ads, Bing Ads, and other search engines.
Conversion Optimization:
- Analyze user journeys and implement strategies to optimize conversion rates at different stages of the funnel, from awareness to conversion.
- Conduct A/B testing and experiments to identify high-impact growth opportunities, iterating quickly based on data-driven insights.
Performance Analysis and ROI Optimization:
- Monitor and deliver key KPIs, including App Installs, Impressions, CTR from Meta search engines, DAU from App and Website, and Calls on Call Centre.
- Optimize and achieve target ROI across all growth segments.
Analyze data to carve out meaningful insight
Collaboration and Partnerships:
- Collaborate with Product, Engineering, Analytics, and Creative teams to align growth strategies.
- Drive partnerships with 3rd-party affiliates to increase the top of the funnel.
Team Leadership and Management:
- Demonstrate structured problem-solving skills and take ownership of growth initiatives.
- Manage and lead a high-performing team, fostering a collaborative and results-driven culture.
Key Skills:
- Good experience in a similar role, with a strong technical and analytical background.
- Proven track record of driving top-of-the-funnel growth for digital channels, especially within the travel or e-commerce industry.
- Experience in search engine optimization (SEO), app store optimization (ASO), and meta platform management.
- Experience in digital marketing tools such as Google Analytics, Customer Relationship Management (CRM) Software such as Mo-Engage, SEO Tools such as Ahrefs and Moz for link building, keyword research, competitor analysis, and rank tracking.
- Technical proficiency in web performance optimization and call center tools.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Exceptional communication and project management skills.
- Google Ads certification or relevant industry certifications are a plus.
- Familiarity with the travel and hospitality industry is a plus.
Experience Range 4 years+
Location Gurgaon
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Mobile App Marketing Push Notification Website Management App Marketing Category Marketing Ecommerce Marketing Mobile Marketing Website Sales Growth Marketing Online Marketing E-commerce Performance Marketing
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