Marketing Executive
- Biofuelcircle
- 3 - 7 years
- Pune
- 4 months ago
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Job Description
- Rural Marketing Strategy:
- Designing and managing the rural marketing strategy for the Rural Business Unit
- Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
- Brand Building and Activations:
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user-generated content to accentuate digital marketing
- Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
- Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing, product, and sales teams
Seasonal Campaigns:
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- Crop-wise, region-wise marketing campaigns to source raw materials
- Engaging and activating the existing subscriber base of biomass processors and rural entities
- Deploying farmer communication channels
- Onboarding customer camps and roadshows
- Short videos for educating, training, and hand-holding in App usage
- Upselling of value-added services like Verification, Delivery, and Finance services
Community Engagement:
- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness
- Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising & Creative - OtherEmployement Type: Full timeContact Details:
Company: BiofuelcircleLocation(s): Pune
Keyskills: Usage Integrated marketing Value added services Marketing campaigns Brand awareness Biomass Digital marketing Marketing strategy Brand building Rural marketing
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Biofuelcircle
About Us: Incorporated in mid-2020, BiofuelCircle has created a digital platform for bioenergy supply chain. The companys vision is to Empower the Green Economy, through a reliable, end-to-end supply chain for Biomass, Biofuels and other Bio-Products. BiofuelCircle is enabling a circular economy fo...
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