Lead Market Research Analyst Insight & BI @ Coditas Technologies

About the Role

In this role, you will power Coditas GTM execution with actionable, insight-rich intelligence from account-level research and persona mapping to domain analysis and trigger detection. Your mission is to ensure that our Sales, Marketing, and Customer Success teams engage the right accounts, with the right story, at the right time.

• Confirm Key, Strategic, and Transactional accounts with Sales leadership and set delivery timelines.
  

• Enrich prospect profiles with firmographics, technographics, demographics, and psychographics.
  

• Research competitive positioning, vendor relationships, budget cycles, and strategic initiatives.
  

• Map organizational hierarchies and decision-making layers.
  

• Track account-specific market triggers (leadership changes, M&A, funding, etc.) and link them to Coditas solutions.
  

• Map the complete buying center for targeted opportunities.
  

• Research stakeholder career history, priorities, and influence.
  

• Create persona-specific narratives linking Coditas solutions to stakeholder goals.
  

• Provide market and competitive context for AE and SDR meeting prep.
  

• Analyze domain landscapes market size, growth rate, competitive landscape.
  

• Map segment positioning and identify competitive differentiation opportunities.
  

• Track market catalysts and disruptions to create buying urgency.
  

• Develop FOMO insights and best-practice benchmarks for GTM use.
  

• Build automated trigger detection systems for accounts, personas, domains, and competitors.
  

• Deploy Account Tracker dashboards for CS teams and Prospect Tracker dashboards for Sales.
  

• Automate real-time alerts with engagement context and priority scoring.
  

• Research customer growth plans, expansion initiatives, and scaling challenges.
  

• Map evolving technology needs to identify upsell/cross-sell opportunities.
  

• Track customer industry shifts affecting investment priorities.
  

• Deliver strategic intelligence briefings to position Coditas as a trusted advisor.
  

• A research detective who thrives on uncovering hidden insights.
  

• A storyteller who can translate complex data into simple, actionable narratives.
  

• A strategic partner who aligns research priorities to revenue outcomes.
  

• A systems thinker who loves building scalable tracking and reporting mechanisms.
  

• 3 5 years in Market Research, Sales Insight, or Business Intelligence in a B2B tech/services context.
  

• Proven expertise in account profiling, persona mapping, and competitive intelligence.
  

• Proficiency in research tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, SimilarWeb).
  

• Experience with CRM and BI tools (Salesforce, HubSpot, Tableau, Power BI, Looker).
  

• Strong understanding of B2B GTM strategies and buying processes.
  

Compensation

• Competitive base salary with performance-linked incentives.
  
• Career growth tied to measurable business impact.
  
• Learning & development budget for continuous upskilling.
  
• Flexible working, culture of trust, and collaboration.
  

Company Introduction

Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we work with global brands like JPMorgan Chase, HDFC, and Symantec. Our engineering-first culture, focus on quality, and people-centric values make us one of India s fastest-growing and most respected tech companies.

As a GenAI-native company, were not just adopting generative AI were architecting next-gen platforms with it. From AI-powered app modernization to industry-specific GenAI solutions, we empower our teams to lead from the front. If you thrive on innovation, love solving complex problems, and want to shape the future of AI-driven products, Coditas is your playground.