Product Marketing Manager | CARS24
- Cars24
- 2 - 5 years
- Noida, Gurugram
- 5 months ago
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Job Description
Role & responsibilities :
Product Strategy & Positioning
- Develop and implement go-to-market strategies for new and existing insurance products.
- Define product positioning, messaging, and value propositions to differentiate from competitors.
- Conduct market and competitor analysis to identify opportunities and trends.
Campaign Planning & Execution
- Plan and execute integrated marketing campaigns across digital, offline, and partner channels.
- Collaborate with creative and content teams to develop engaging marketing collateral, advertisements, and promotional materials.
- Manage product launches, events, and customer engagement activities.
Sales Enablement & Support
- Equip sales teams with tools, presentations, and training to effectively sell insurance products.
- Develop targeted sales kits, product FAQs, and comparison charts for customer-facing teams.
Customer Insights & Analytics
- Analyze customer behavior, feedback, and campaign performance to refine marketing strategies.
- Track KPIs such as lead generation, conversion rates, and product adoption metrics.
Cross-functional Collaboration
- Work with product development teams to align features with customer needs.
- Partner with digital marketing teams for SEO, SEM, and social media initiatives.
- Liaise with compliance and legal teams to ensure all marketing materials meet regulatory requirements.
Preferred candidate profile
- Bachelors degree in Marketing, Business Administration, or related field (MBA preferred).
- 2+ years of experience in product marketing, preferably in the insurance or financial services sector.
- Strong understanding of insurance products, market dynamics, and regulatory guidelines.
- Excellent communication, storytelling, and presentation skills.
- Data-driven mindset with experience in using analytics tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
If interested, please share your resume on ni***********1@ca***4.com/ra**********2@ca***4.com
Job Classification
Industry: MiscellaneousFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: Cars24Location(s): Noida, Gurugram
Keyskills: Product Marketing Product Strategy Go-to-market Strategy Campaign Planning Growth Marketing Product Positioning Campaign Strategy Growth Strategy Sales Enablement
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CARS24 SERVICES PRIVATE LIMITED A rickety Ambassador or a shining new Porsche, a JK or a TN registration plate, an accidental car or one which wouldn't start, none of it matters because we buy any car at the best price. We have a simple solution to the most complex problem that a car owner faces...
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