Senior Marketing Executive
- Datamatics
- 2 - 7 years
- Mumbai
- 5 months ago
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Job Description
Job Description: Senior Marketing Executive
Location: MIDC, Andheri (East), Mumbai
Work Mode: Hybrid
Department: Marketing
Employment Type: Full-Time
Experience: 2+ Years
Preferred: Immediate Joiners
About the Role
We are looking for a dynamic and results-driven Senior Marketing Executive to join our high-performing team. In this pivotal role, you will be the engine behind our strategic event operations and Account-Based Marketing (ABM) initiatives. You will be responsible for crafting and executing high-impact events, webinars, and targeted engagement campaigns across global markets (Europe & USA), directly contributing to our pipeline and sales goals.
This is a hands-on role perfect for a proactive marketer who thrives on planning, flawless execution, and data-driven optimization to deliver a best-in-class experience to our prospects and clients.
Key Responsibilities
- Account-Based Marketing (ABM) Execution:
- Assist in developing and executing multi-channel ABM campaigns targeting key verticals and strategic accounts.
- Coordinate and manage specialized engagements including webinars, roundtables, and exclusive events (both virtual and in-person).
- Track account engagement and provide insights to sales for personalized follow-up.
- End-to-End Event Management:
- Own the entire event lifecycle: from concept and planning to execution, post-event follow-up, and ROI analysis.
- Manage all logistics for virtual and physical events, including vendor coordination, sponsorship activation, and on-site/online coordination.
- Ensure all events are aligned with brand guidelines, sales objectives, and deliver exceptional audience value.
- Sales & Cross-Functional Alignment:
- Serve as a key marketing liaison for the Sales, Inside Sales, and Leadership teams.
- Collaborate with internal teams (Legal, Finance, IT) to ensure compliance, manage budgets, and facilitate smooth tech integrations for all campaigns.
- Provide regular updates and performance reports to stakeholders.
- Performance Analysis & Reporting:
- Monitor, measure, and report on key performance indicators (KPIs) such as registration rates, attendance, engagement scores, lead generation, and campaign ROI.
- Build and maintain performance dashboards to derive actionable insights for continuous campaign optimization.
- Engagement & Gifting Campaigns:
- Strategize and execute targeted gifting campaigns using platforms like Reachdesk to enhance prospect and customer engagement.
- Manage the India gifting inventory, ensuring accurate tracking, timely fulfillment, and budget adherence.
Qualifications & Skills
- Bachelors degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years of experience in B2B marketing, with a proven track record in event operations, ABM, or sales enablement.
- High proficiency in marketing automation and event tools; hands-on experience with HubSpot, Zoom Webinars, and Reachdesk is highly preferred.
- Exceptional project management skills with the ability to multitask and manage multiple deadlines in a fast-paced environment.
- Strong analytical skills with an aptitude for interpreting data to inform decisions.
- Excellent written and verbal communication skills, with experience collaborating across global teams.
- Proactive, detail-oriented, and a creative problem-solver.
What We Offer
- A competitive compensation package ranging from 4.5 to 5 LPA.
- A collaborative, supportive, and fast-paced work environment that values innovation.
- Direct hands-on experience with cutting-edge B2B marketing strategies and technologies.
- Clear opportunities for professional growth and career advancement in marketing operations and analytics.
- Comprehensive benefits package.
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Event MarketingEmployement Type: Full timeContact Details:
Company: DatamaticsLocation(s): Mumbai
Keyskills: Marketing Automation Hubspot Marketing Automation Account Based Marketing Marketing Campaigns
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Datamatics
Datamatics is a Digital Technology & BPM company with over 10,000 employees and provides technology solutions to more than 200 customers worldwide. The company has a presence in 7 countries, including India, the Philippines, Switzerland, USA, UK, Netherlands, and UAE. Its global delivery centers...
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