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Internet Marketing Executive @ Codiant

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 Internet Marketing Executive

Job Description

Role & responsibilities


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills Required:


  • Proven working experience in digital & Social Media Marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  • Experience in setting up and optimizing Google AdWords campaigns & Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong analytical skills and data-driven thinking.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time

Contact Details:

Company: Codiant
Location(s): Indore

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Keyskills:   Digital Marketing Google Ads Google Analytics Semrush SEM SEO

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Codiant

A Yash Technologies Company is an ISO 9001-2008 & ISO/IEC 27001: 2013 Certified Company headquartered at East Moline, IL, USA with the development center in the INDIA and UK. Were a digitally-fluent force with a team of 120+ certified Mobile App developers, UI/UX designers, Analysts, Managers an...