Sr. Manager Digital Marketing
- Stellar Information
- 11 - 15 years
- Noida, Gurugram
- 3 months ago
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Job Description
Were looking for a data-driven Digital Marketing Manager who will take ownership of BitRaser's digital strategy and execution across all digital channels. This role is pivotal in driving lead generation, product awareness, and customer engagement for BitRaser across global markets, especially targeting B2B SaaS tech buyers. Job Summary You will be responsible for enhancing digital presence of BitRaser software (S/W from Stellar), by developing marketing & communication functions. Your prime goal will be to work with various teams to enhance, develop & promote the website effectively for demand generation. You will also be responsible for PR communication activities.
Role & responsibilities :
- Digital Strategy & Execution:
Develop and implement integrated digital marketing strategies to grow traffic, generate
qualified leads, and increase brand visibility for BitRaser.
- SEO & Content Marketing:
Drive organic growth through on-page and off-page SEO. Collaborate with content writers to
ensure SEO-optimized blogs, landing pages, and product content. Collaborate with media partners
and digital publications to secure high-quality backlinks and strategic content placements.
- Performance Marketing:
Plan and execute paid campaigns (Google Ads, LinkedIn, display, remarketing) with clear ROI
metrics. Optimize campaigns for CPL and CAC benchmarks.
- Social Media Management:
Develop engaging content and manage social presence across LinkedIn, Twitter, and YouTube.
Increase follower base and engagement with relevant posts.
- Data Analytics & Reporting:
Track and report campaign performance via Google Analytics, GA4, Google Tag Manager, and
other tools. Use insights to drive optimizations.
- Team Collaboration & Coordination:
Work closely with sales, product, and design teams to create compelling campaigns, product
messaging, and sales enablement materials like factsheet and brochures.
- Website Enhancement & Updation:
Own the BitRaser website from a marketing perspective. Collaborate with the web design &
development team to continuously improve UX, content flow, SEO performance, and lead
conversion through updated design and content.
- Press Release Creation & Dissemination:
Get press releases drafted from content team for new product updates, partnerships, awards,
and events. Coordinate distribution through PR platforms, media contacts, and digital channels
to maximize visibility.
Experience:
- 11-13 years Out of which 78 years of experience in B2B digital marketing (in software, SaaS, or cybersecurity)
Qualification:
- Computer Science Graduate or BE Electronics and Communication Masters in Marketing
- Strong knowledge of SEO, PPC, CRM, and marketing automation platforms
- Experience in content-led marketing and brand communications
Skills:
- Excellent written and verbal communication skills
- Ability to work cross-functionally with product, sales, and creative teams
- Know-how of tools & platforms SEMrush, Google GA4, Search Console, HubSpot,
- LinkedIn PR distribution tools (e.g., PRWeb, Business Wire) is a plus.
Shift Timings :
- 10 AM to 7 PM
Perks :
- Health & Wellness
- Work-Life Balance
- Recognition & Awards
- Collaborative Culture
- Learning & Development
- Professional Growth
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Head - Digital MarketingEmployement Type: Full timeContact Details:
Company: Stellar InformationLocation(s): Noida, Gurugram
Keyskills: Content Marketing Digital Marketing Performance Marketing PR Google Analytics B2B Digital Marketing SEM Social Media Marketing SEO Branding
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Stellar Information Technology Private Limited Since 1993, Stellar has been a pioneer in providing data recovery, data migration and data erasure solutions. Stellar Data Recovery is a customer centric, critically acclaimed, global data recovery & erasure solutions provider with c...
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