Deputy Manager - Digital Marketing
- Equavantage Consulting
- 6 to 10 Yrs
- 3 months ago
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Job Description
- As a Digital Marketing Specialist at our company, your role will involve developing, executing, and optimizing digital campaigns across various channels such as SEO, SEM/PPC, social media, email, and display to enhance brand awareness, drive traffic, and increase conversions. Your responsibilities will include: - Creating and refining digital assets including landing pages, ad copy, graphics, blog posts, and webinars to maintain brand consistency. - Analyzing performance KPIs such as CTR, conversion rates, and ROI to continuously improve strategies. - Managing budgets and collaborating with internal teams (content, design, academia, product, industry) and external vendors. - Demonstrating a good understanding of the Martech stack, including CRM, marketing automation tools like Zoho, CMS, CRM dashboards, and analytics. - Implementing, testing (A/B and multivariate), and optimizing technical systems and integrations to improve campaign delivery and efficiency. - Identifying automation opportunities and process improvements while training team members on tool functionality like Digital Asset Management. Qualifications and Experience: - 6 to 8 years of relevant experience. - Strong content creation, social media, and campaign management skills (SEO, SEM). - Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking, ZOHO, CRM tools, and HTML. - Proficient in Excel, including pivot tables, formulas, and reporting tools (knowledge of Power BI is a plus). - Familiarity with SEO tools, retargeting, programmatic ads, and audience segmentation. Soft Skills: - Possessing an analytical mindset with a data-driven decision-making approach. - Excellent communication skills to engage with both technical and non-technical stakeholders. - Strong project management skills with attention to detail and a self-starting attitude. - Ability to collaborate effectively with multiple stakeholders and a strong drive to enhance product performance. Location: Noida (Note: No additional details of the company were mentioned in the provided job description.),
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Deputy Manager - Digital MarketingContact Details:
Company: nasscomLocation(s): Gautam Buddha Nagar,
Keyskills: SEO SEM PPC Social Media Email Marketing Display Advertising Content Creation Campaign Management Google Analytics Google Tag Manager HTML Excel Retargeting Audience Segmentation Zoho
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Equavantage Consulting Group is a premier provider of diversity talent management solutions. Our service offerings include Executive Search and Selection, Staff Leasing, Talent Analytics, Career Advisory, Interview preparation and Diversity training. We specialize in sourcing, evaluating and getting...
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