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Product Designer @ People Group

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 Product Designer

Job Description


About Us


At People Interactive, we build platforms that bring millions together
From Shaadi.com one of the worlds leading matchmaking platforms to Sangam.com and VIPShaadi.com, our brands have helped 7M+ people find love & companionship.

Now, were looking for a growth-focused design wizard who can blend UX magic with data smarts to accelerate user acquisition, activation, retention & monetization across our ecosystem.


The Role

As a Product Designer (Growth), youll be at the frontline of our growth initiatives obsessed with crafting seamless funnels, onboarding journeys, engagement mechanics & monetization touchpoints.


Youll work closely with Growth PMs, Data Analysts & Engineers to turn insights experiments impact, designing experiences that move business metrics


What Youll Do

  • Lead growth design initiatives across acquisition, activation, retention & revenue
  • Design & optimize conversion funnels from first touch long-term love
  • Run A/B tests, landing page variants, onboarding experiments to drive measurable uplift
  • Own key touchpoints: signup flows, profile completion, subscriptions, referrals & re-engagement
  • Turn data & behavior insights into high-impact, scalable design solutions
  • Build templates, frameworks & patterns for rapid growth experimentation
  • Collaborate cross-functionally to prioritize opportunities & measure impact
  • Iterate relentlessly launch, learn, optimize, repeat
  • Champion a growth design culture, share learnings & mentor peers

Growth Focus Areas

  • User acquisition & conversion optimization
  • Onboarding & activation journeys
  • Subscription & monetization flow design
  • Retention & re-engagement campaigns
  • Referral & viral growth mechanics
  • Personalization & recommendation interfaces

What Were Looking For

  • Bachelors/Masters from top institutes (IIT / BITS / NID)
  • 34 years of full-stack product design with proven growth impact
  • A strong portfolio showcasing conversion optimization & growth-led design
  • Hands-on with A/B testing, data-driven design & experimentation
  • Pro in Figma, prototyping tools & growth measurement platforms
  • Understanding of subscription models, pricing psychology & monetization strategies
  • Experience designing for web + mobile at scale
  • Analytical mindset with a metrics-to-design approach
  • Familiarity with user acquisition channels & performance marketing touchpoints

Bonus Points If You Have

  • Experience with subscription-based or marketplace products
  • CRO (Conversion Rate Optimization) chops
  • Exposure to international expansion & localization
  • Experience with AI-powered personalization systems

Job Classification

Industry: Internet (E-Commerce)
Functional Area / Department: UX, Design & Architecture
Role Category: UI / UX
Role: UI / UX Designer
Employement Type: Full time

Contact Details:

Company: People Group
Location(s): Mumbai

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Keyskills:   Ui/Ux Figma Interaction Design

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People Group

Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...