Unit Marketing Head
- Manipal Hospitals
- 5 - 8 years
- Bengaluru
- 3 months ago
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Job Description
About the Job:
We are looking for a passionate and dynamic experienced performance/paid marketing Professional to join our team at Manipal Hospitals!
About Us:
As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 38 hospitals across 19 cities with 10,500 beds, and a talented pool of over 7,200 doctors and an employee strength of over 20,000.
Role: Marketing Head (Digital Marketing)
Location: Electronic City, Bangalore
What Youll Do:
To Formulate Digital marketing strategies in order to increase Digital Business & brand visibility. To improve online brand positioning of the business and also to succeed in achieving business goals which requires to work closely with cross-functional and business teams to create and deliver effective digital marketing programs, campaigns and events.
DUTIES & RESPONSIBILITIES
- To increase the Digital Business through Google AdWords (Paid Ads). By Tracking the leads and converting them through a process of conversion. Also, to Increase the business through other digital channels like Target marketing, Re-Marketing, Custom Audience. Creating hyper local target marketing campaigns enabling predicting analytics techniques to pin point the user and customized the campaign for the individuals which results in better conversion rate.
- Drive Social Media Marketing Campaigns, Awareness Campaigns, Lead Generation Campaigns, Event Creation, and to increase the footfall in OPDs & IPs through Social Media Campaigns.
- Develop and manage the seasonal content strategy and plan/schedule the same. Thinking beyond the basics on social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
- Tracking performance of the website & SEO coming from paid and organic mediums which includes site traffic, banner advert performance and back links through Google Analytics. Also Enabled the Marketing Automation CRM which helps identifying the source of online leads and conversion.
- Handle Online aggregators business and other online business conversion channels. (Practo, Credihealth, Justdial etc).
- The Marketing Head will be responsible for leading the hospitals overall marketing, branding, and business development strategies.
SKILLS AND KNOWLEDGE
- Digital Marketing, Google AdWords (SEM), Google Display AD, Re-Marketing, Mobile AD Marketing, Social Media Marketing, Marketing Analytics, SEO, ORM, Website Management, GMB, Blogs & Content writing, In App
- Marketing, Affiliate online Marketing, Influencer marketing, Digital process automation through CRM & Lead Management, Digital Tools like Google Search Console, Google Analytics, Google Data Studio & SEM Rush. Digital
- lead handling & CRM.
What We Are Looking For:
- Any Graduate + MBA
- Minimum of 3+ years of experience in the role of Digital Marketing
- Strong communication skills, both oral and written.
- Proven team leadership skills with the ability to work effectively in a highly collaborative team environment.
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional development and career growth
- A collaborative and inclusive work environment
Roles and Responsibilities
The Marketing Head will be responsible for leading the hospitals overall marketing, branding, and business development strategies. This includes developing and executing campaigns to promote the hospitals services, enhancing brand visibility, increasing patient footfall, and building long-term relationships with referring doctors, corporates, and other stakeholders.
- The role involves creating and executing campaigns to increase patient footfall and enhance brand visibility.
- Build partnerships with corporates, TPAs, and referral networks to drive growth.
- Oversee digital marketing, social media, SEO, and reputation management.
- Plan and organize health camps, CMEs, and community outreach programs.
- Conduct market research to identify trends and competitive positioning.
- Lead the marketing team and manage budgets efficiently.
- Coordinate closely with clinical departments to align marketing strategies.
- Experience in healthcare marketing and strong leadership skills are essential.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Head - MarketingEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: digital marketing google adwords branding google market research marketing re paid marketing marketing analytics google data studio leadership writing social media marketing google analytics healthcare marketing sem seo social media communication skills
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At Manipal Hospitals, we are devoted towards clinical excellence, patient centricity, and ethical practices. Our commitment to clinical excellence is palpable in the high calibre of our team of medical practitioners. Our nursing staff and paramedical professionals are highly competent and provide ...
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