Director, Product Marketing
- Icertis
- 15 - 20 years
- Pune
- 3 months ago
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Job Description
Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation and product launches. This is a high impact role, partnering closely with sales leaders and product management.
This high visibility role reports to the CVP of Marketing, with regular interactions with the C-suite. While its based out of the US (Seattle preferred), it demands cross-time-zone agility with the India based teams.
This role will require you to build GTM strategy jointly with the business & product teams, create impactful messaging for the top Icertis solutions and the related downstream content. This role will drive some of the vertical solutions that Icertis offers & continues to build upon.
The ideal candidate will not only bring a wealth of experience & knowledge in messaging, story-telling & content creation but they are expected to be an AI-first marketer. As an AI-first marketer, theyve experimented with using AI in their craft and come with a POV on how best to use it to scale the multiple demands of product marketing. Icertis is a at a unique point in its journey its at a sweet spot of operating like a startup but with the intention of building processes to scale up to be a $1B company. As such, the right person for this role will have the required hustle to get things done with a focus on outcomes vs output. This is a player-coach role, and will need you to not only coach the team but also run your own projects.
Responsibilities:
- Spearhead the go-to-market (GTM) strategy & activities for other vertical solutions jointly with the business & product teams.
- Be an AI-first thinker, leader & doer.
- Own creation of messaging and downstream content to tell the stories that will drive unique value prop
- Craft captivating collateral: presentations, whitepapers, blogs, demos, videos that wow and convert.
- Deliver razor-sharp competitive intel and messaging to accelerate sales wins.
- Fuel sales enablement with training and tools to speed up deals and customer growth.
- Team up cross-functionally within marketing on demand gen, launches, and insights for executive decisions.
- 12+ years in enterprise SaaS product marketing.
- Growth mindset is a requirement with the ability to learn and master new technologies.
- Track record of driving successful product launches and scaling go-to-market motions.
- Outstanding storytelling, communication, and executive presentation skills.
- A collaborative, roll-up-your-sleeves mindset with a global perspective.
- Proven ability & willingness to work across time zones - especially Seattle (US HQ) and India.
- Bachelors degree required; MBA a plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: IcertisLocation(s): Pune
Keyskills: Product Strategy Go-to-market Strategy Product Marketing Marketing Strategy
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