Assistant Manager- Marketing- Mobile @ Aditya Birla

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Assistant Manager- Marketing- Mobile

Aditya Birla
5 - 8 years
Mumbai
6 years ago
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Job Description

Accountability

Supporting Actions

Revenue, usage & data users ownership along with Segment Manager, Lead, IRIS Head & Circle Marketing Teams

Activities mentioned below

Operationalizing all offers on various systems basis the segmentation framework & the offers designed

Base cutting on campaign tools, loading base on Imagine, PCN, other online & digital media being developed

Developing automated work processes to achieve high level of efficiency & accuracy

Coordination with cross functional teams at Circle and Corporate Office

Coordination for creation of offers on IN, validation by RA

Coordination with IN, RA & IT for Imagine configurations & issue handling

Coordination with SD teams for communication management & issue handling & resolution

Ownership of managing communication & related tools for base handled by IRIS

Managing scripts, calendar, frequency & other aspects of communication on SMS, OBD, PCN, WAP, *121#. *122#, website, other online & digital portals etc.

Evaluating efficacy of various scripts and recommending best performing scripts

Computing & assessing RoI & recommending changes to drive KPIs

Calculation of campaign wise RoI and analysis of the same along with the segment manager

MBA/ Post Graduation

Job Classification

Industry: Construction, Engineering, Cement, Metals
Functional Area: Sales, Retail, Business Development,
Role Category: Corporate Sales
Role: Corporate Sales
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization
Post Graduation: MBA/PGDM in Marketing

Contact Details:

Company: Aditya Birla
Location(s): Mumbai

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Keyskills: Digital media Head Business Development Communication management Assistant Manager Marketing WAP Corporate SMS Management

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

Aditya Birla

Aditya Birla Management Corporation Pvt. Ltd Aditya Birla Management Corporation Pvt. Ltd. (ABMCPL) is the Aditya Birla Group's decision making body and provides strategic direction and vision to all its Group Companies. The Aditya Birla Group is an Indian multinational conglomerate, headquart...

Assistant Manager- Marketing- Mobile @ Aditya Birla

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