Branding Specialist
- Manipal Hospitals
- 3 - 6 years
- Bengaluru
- 2 months ago
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Job Description
Roles & Responsibilities:
Branding & Collateral Management
- Develop, update, and manage hospital collaterals including brochures, flyers, standees, and signage as per NABH and brand guidelines.
- Coordinate with design and printing vendors for timely production and quality control of marketing materials.
- Ensure hospital branding consistency across departments, events, and partner touchpoints.
- Support internal branding for major hospital initiatives and campaigns.
Marketing & Communication
- Plan and execute internal and external marketing campaigns, including doctor engagement programs, awareness initiatives, and hospital events.
- Collaborate with digital and PR teams to ensure synchronized campaign messaging.
- Draft press releases, internal communication, and promotional content for media and in-house newsletters.
- Support corporate communication activities such as leadership messages, CSR communication, and patient stories.
- Work closely with hospital units to implement local marketing plans aligned with organizational goals.
Event Management & Coordination
- Plan and execute hospital events such as health awareness weeks, medical conferences, and public outreach programs.
- Liaise with doctors, operations, and vendor teams for event logistics and execution.
- Prepare event reports, footfall data, and media coverage summaries.
Media & PR Support
- Coordinate with PR teams for media visits, story placements, and case study articles.
- Track media coverage and maintain a press archive for all hospital mentions.
- Support creation of social media content and coordinate with digital agencies when required.
Skills & Competencies:
- Strong written and verbal communication skills.
- Creative approach to branding and event conceptualization.
- Good understanding of healthcare marketing and patient-centric communication.
- Knowledge of digital marketing tools, basic design coordination, and vendor management.
- Excellent planning, organizational, and multitasking skills.
- Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with design tools (Canva, Photoshop preferred).
Key Attributes:
- Detail-oriented and brand-conscious.
- Collaborative team player with the ability to coordinate across departments.
- Energetic, proactive, and comfortable in a fast-paced healthcare environment.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: Branding Brand Marketing Communication Management Brand Communication
Manipal Hospitals
At Manipal Hospitals, we are devoted towards clinical excellence, patient centricity, and ethical practices. Our commitment to clinical excellence is palpable in the high calibre of our team of medical practitioners. Our nursing staff and paramedical professionals are highly competent and provide ...
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